Journal of Acupuncture Research

Korean Acupuncture & Moxibustion Medicine Society (대한침구의학회)
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Evaluation of a Traditional Korean Medicine Content Factor and Satisfaction with the Drama "Daejanggeum"

드라마 "대장금"의 한의학 콘텐츠 요소 및 만족도 평가

  • Kim, Song-Yi (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Kim, Ho-Sun (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Nam, Min-Ho (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Li, Yuejuan (Journalism and Mass Communication, Kyung Hee University) ;
  • Chung, Hung-Chiang (Dept. of Acupuncture, Chinese Medical University Hospital) ;
  • Park, Hi-Joon (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Lee, Hye-Jung (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University) ;
  • Chae, Youn-Byoung (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
  • 김송이 (경희대학교 한의과대학 경혈학교실) ;
  • 김호선 (경희대학교 한의과대학 경혈학교실) ;
  • 남민호 (경희대학교 한의과대학 경혈학교실) ;
  • 리위에쮜엔 (경희대학교 대학원 신문방송학과) ;
  • 쩡홍치앙 (중국의약대학 부속병원 타이베이분원 침구과) ;
  • 박히준 (경희대학교 한의과대학 경혈학교실) ;
  • 이혜정 (경희대학교 한의과대학 경혈학교실) ;
  • 채윤병 (경희대학교 한의과대학 경혈학교실)
  • Received : 2009.11.09
  • Accepted : 2010.02.01
  • Published : 2010.02.20
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Abstract

Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama "Daejanggeum". Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama "Daejanggeum". Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama "Daejanggeum". Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama "Daejanggeum". Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama "Daejanggeum"($R^2$ = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama "Daejanggeum" in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.

Keywords

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