Korean journal of food and cookery science (한국식품조리과학회지)

Korean Society of Food and Cookery Science (한국식품조리과학회)
권호 표지

Preferences and Product Development Opinions of Koreans and Non-Koreans Regarding Commercialization of Korean Foods

한식 상품화를 위한 내.외국인의 한식에 대한 선호도 및 상품 개발 견해

  • Chang, Hye-Ja (Department of Food Science and Nutrition, College of Natural Science, Dankook University) ;
  • Choi, Bo-Ram (Major in Nutrition Education, Graduate School of Education, Dankook University) ;
  • Yi, Na-Young (Institute of Food and Nutritional Science, Yonsei University) ;
  • Park, Bo-Seock (Department of Food Science and Nutrition, College of Natural Science, Dankook University) ;
  • Kim, Hee-Sun (Department of Food Science and Nutrition, College of Natural Science, Dankook University)
  • 장혜자 (단국대학교 자연과학대학 식품영양학과) ;
  • 최보람 (단국대학교 교육대학원 영양교육) ;
  • 이나영 (연세대학교 식품영양과학연구소) ;
  • 박보석 (단국대학교 자연과학대학 식품영양학과) ;
  • 김희선 (단국대학교 자연과학대학 식품영양학과)
  • Received : 2010.07.16
  • Accepted : 2010.08.13
  • Published : 2010.08.31
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Abstract

The purpose of this study was to assess Korean and non-Korean customers' preferences with regards to Korean foods as well as their opinions concerning the commercialization of Korean foods. The subjects consisted of 268 Koreans and 217 non-Koreans in Seoul, Gyeonggi and Daejeon, Korea and in Texas in the United States. The respondents were asked to assess their preferences regarding 22 Korean food items using a 5-point scale (1: strongly dislike - 5: strongly like). Excluding responses with significant missing data, there were 485 usable responses. Data were analyzed using SPSS Windows (ver. 14.0) for descriptive analysis and t-test. Korean customers' perception and preferences regarding Korean foods were significantly higher than those of non-Korean customers (p<0.001). Among the 22 Korean food items, Galbi-gui (4.32) was chosen to be Koreans' favorite menu, whereas Bulgogi (4.25) was most preferred by non-Koreans. Patjuk was the least preferred by Koreans (3.37) and non-Koreans (3.18) alike. Regarding convenience food product equivalents of the 22 Korean foods, Koreans thought Bibimbap to be the bestseller while non-Koreans thought that Bulgogi was the most sold product. Korean and non-Korean mostly wanted to purchase Bibimbap and Bulgogi respectively, if Korean foods are commercialized as a convenience food. Koreans (44.4%) and non-Koreans (66.8%) reported "taste" as the most important factor when choosing a convenience food. Koreans chose "salty taste" (26.9%) and "simple cooking method" (23.1%), whereas non-Koreans chose "nutrition" (23.5%) and "hot taste" (21.2%) as aspects that require improvement in order to commercialize Korean foods.

Keywords

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