Journal of Environmental Science International (한국환경과학회지)

The Korean Environmental Sciences Society (한국환경과학회)
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Firm's Economic Efficiency and Critical Weather Information in Distribution Industry by Climate Change

기후변화에 따른 유통산업의 핵심 기상요인과 기업의 경제적 효율성

  • Lee, Joong-Woo (School of Management, Institute Research of Industry Management, Inje University) ;
  • Ko, Kwang-Kun (School of Management, Institute Research of Industry Management, Inje University) ;
  • Jeon, Jin-Hwan (Division of Business Administration, Pusan National University)
  • 이중우 (인제대학교 경영학부/산업경영연구원) ;
  • 고광근 (인제대학교 경영학부/산업경영연구원) ;
  • 전진환 (부산대학교 경영학과)
  • Received : 2010.04.13
  • Accepted : 2010.05.10
  • Published : 2010.06.30
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Abstract

Nowadays meteorological information is systemized as a useful knowledge which has a significant effect on the overall industrial domains over the simple data. The distribution industry, which has the short life cycle, depends on the meteorological information at the strategic level. However, it is necessary to pay attention to the continuous investment in meteorological information because there is a hostility to paying for a service, particularly it does not provide accurate and reliable information. Therefore, the purpose of this study is to increase the usefulness of meteorological information in the distribution industry for its economic effectiveness from the core meteorological factors. We found significant meteorological factors (temperature, precipitation, disaster) that have a critical influence on the distribution industry through the hierarchical analysis process, and their importance according to the type of distribution channels, such as department store, large-scale discount store, convenience store, and home shopping. We performed the AHP analysis with 103 survey samples by middle managers from the various distribution channels. We found that precipitation is the critical meteorological factor across the distribution industry. Based on this result, we stress the difference in the level of the meteorological information in order for the effectiveness of each type of distribution channels.

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