Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Relationships among Technology Development Strategy, Marketing Competence, Knowledge Management Competence, and Company Performance of Textile and Clothing Companies

섬유의류기업의 기술개발전략, 마케팅역량, 지식관리역량, 기업성과간의 관계

  • 여은아 (계명대학교 패션마케팅학과) ;
  • 박광희 (계명대학교 패션마케팅학과) ;
  • 김문영 (계명대학교 패션마케팅학과)
  • Received : 2009.11.24
  • Accepted : 2009.12.15
  • Published : 2010.04.30
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Abstract

The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.

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References

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