Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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Relationship between the Characteristics of Consumers, Purpose of Dining-out and Dining-out Behavior

외식 소비자의 일반적 특성 및 외식 목적에 따른 외식 행동

  • Kim, Ju-Yeon (International Tourism Strategy Institute, Kyung Hee University)
  • 김주연 (경희대학교 국제관광전략연구소)
  • Received : 2009.08.24
  • Accepted : 2010.01.25
  • Published : 2010.02.28
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Abstract

Due to the increasing income of married working couples, people have become accustomed to dining out and spending more money when doing so. As a result, various restaurants are operating and new concept restaurants are emerging to meet the needs of customers. The purpose of dining-out depends upon who the companion is and the choice of restaurant and spending seems to be affected by the purpose. In addition, characteristics of consumers influence their dining-out behaviors. This study explored the relationship the between characteristics of consumers and their reasons for eating-out purpose, choice of restaurant, spending habits and preferred restaurant type.

Keywords

References

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