Journal of Information Technology Applications and Management
- Volume 17 Issue 2
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- Pages.91-109
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- 2010
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
The Relationship between IT Capability and the Key Success Factors for New Product Competitive Advantages
정보기술 역량과 신제품 성공 요인간의 관계
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정승민
(숭의여자대학 경영과)
- Received : 2010.03.17
- Accepted : 2010.05.18
- Published : 2010.06.30
Abstract
The success of new product is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, and competitive environment as the key success factors of new product advantage. Recently, the role of IT capability in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT capability are lacking. The purpose of this study is to identify the effects of IT capability on new product competitive advantages and the relationship between IT capability and the key success factors for new product advantage. Conducting an empirical field study, the IT capability is shown to have a direct effect on new product competitive advantages, and to be also the key success factor to make up for marketing capability and manufacturing technical capability. This study develops a conceptual model on the role of IT capability in enhancing new product competitive advantages by integrating marketing research and IS research.
Keywords
- IT Capability;
- New Product Competitive Advantages;
- Marketing Capability;
- Manufacturing Technical Capability