The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
권호 표지

A Study on Social Network Service and Online Social Capital : Focusing on a Korean and Chinese Case

소셜네트워크서비스와 온라인 사회적 자본 : 한국과 중국 사례를 중심으로

  • 고상민 (연세대학교 정보산업공학과) ;
  • 황보환 (연세대학교 정보산업공학과) ;
  • 지용구 (연세대학교 정보산업공학과)
  • Published : 2010.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.

웹 2.0의 개념과 기술의 확산과 함께 페이스북, 마이스페이스, 유튜브, 트위터 등의 소셜네트워크서비스에 대한 사용이 증가하고 있다. 본 연구에서는 '사회적 자본 이론'을 기반으로 하여 소셜네트워크서비스 사용으로 인해 형성되는 온라인 사회적 자본에 대한 조사를 수행하였다. 사용자들의 인구통계학적 정보와 소셜네트워크서비스 이용 동기 및 사용행태, 온라인 사회적 자본을 평가할 수 있는 설문문항을 구성하고 한국과 중국의 사용자들을 대상으로 설문조사를 진행하였다. 추가적으로 소셜 네트워크 서비스 이용을 통한 온라인 사회적 자본의 강도를 설명하기 위해 다중회귀분석을 수행하여 그 인과관계를 파악하고 결과를 제시하였다. 본 연구의 결과는 소셜네트워크서비스를 사용함으로써 형성되는 사용자들의 온라인 사회적 자본을 확인하고 서비스 기능과의 관계를 분석하여 제시함으로써 향후 서비스 개발에 있어 고려해야 할 속성들을 판단하는데 도움을 줄 수 있을 것으로 예상된다.

Keywords

References

  1. 배영, "사이버 커뮤니티의 경험적 분석을 이용한 사회자본의 유형화", 한국사회학, 제37집, 제5호, 2003.
  2. 정유진, 배국진, "소셜네트워킹서비스(SNS)의 동향과 전망", Emerging Issue Report ISBN 978-89-6211-0, 2007, pp. 1-59.
  3. Adler, P. S. and Kwon, S. W., "Social Capital : Prospects for a New Concept," The Academy of Management Review Vol. 27, 2002, pp. 17-40.
  4. Blanchard, A. and Horan, T., "Virtual Communities and Social Capital," Soc. Sci. Comput. Rev, Vol. 16, 1998, pp. 293-307. https://doi.org/10.1177/089443939801600306
  5. Boase, J., Horrigan, J. B., Wellman, B., and Rainie, L., "The strength of Internet Ties," 2006.
  6. Bourdieu, P., "The forms of capital. In J. Richardson (Ed.) Handbook of Theory and Research for the Sociology of Education," New York, Greenwood, 1986, pp. 241-258.
  7. Boyd, D. M. and Ellison, N. B., "Social Network Sites : Definition, History, and Scholarship," Journal of Computer-Mediated Communication, Vol. 13, 2007, pp. 210-230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
  8. Boyd, D., "Friends, Friendsters, and My-Space Top 8 : Writing Community Into Being on Social Network Sites," First Monday Vol. 11, No. 12, December, 2006.
  9. Brandtzæg, P. B. and Heim, J. "Why People Use Social Networking Sites," Vol. 56, No. 21, 2009, pp. 143-152.
  10. Coleman, J. S., "Social Capital in the Creation of Human Capital," The American Journal of Sociology, Vol. 94, 1988, pp. 95-120. https://doi.org/10.1086/228943
  11. Donath, J. and Boyd, D., "Public displays of connection," BT Technology Journal Vol. 22, 2004, pp. 71-82. https://doi.org/10.1023/B:BTTJ.0000047585.06264.cc
  12. Donath, J., "Signals in social supernets," Journal of Computer-Mediated Communication, Vol. 13, No. 1, 12. 2007.
  13. Ellison, N. B., Steinfield, C. and Lampe, C., "The Benefits of Facebook Friends : Social Capital and College Students' Use of Online Social Network Sites," Journal of Computer-Mediated Communication, Vol. 12, 2007, pp. 1143-1168. https://doi.org/10.1111/j.1083-6101.2007.00367.x
  14. Granovetter, "M. The Strength of Weak Ties," American Journal of Sociology, Vol. 78, 1973, pp. 1360-1380. https://doi.org/10.1086/225469
  15. Granovetter, M., "The Strength of Weak Ties : A Network Theory Revisited," Sociological Theory, Vol. 1, 1983, pp. 201-233. https://doi.org/10.2307/202051
  16. Hair, J. F., Anderson, R. E., Tatham, R. L., and Black, W. C., "Multivariate Data Analysis with Readings," 5th ed., Prentice-Hall, 2006.
  17. Joinson, A. N., "Looking at, looking up or keeping up with people? : motives and use of facebook," CHI 2008 : Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, ACM, New York, NY, USA, 2008.
  18. Kim, W., Jeong, O., and Lee, S., "On social Web sites," Inf Syst In Press, Corrected Proof, 2009.
  19. Lampe, C., Ellison, N. and Steinfield, C., "A face(book) in the crowd : social Searching vs. social browsing," CSCW 2006 : Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work, ACM, New York, NY, USA, 2006.
  20. Lin, N., "Building a network theory of social capital," Connections, Vol. 22, 1999, pp. 28-51.
  21. Lin, N., "Social Capital : A Theory of Social Structure and Action," Cambridge University Press, 2001.
  22. O'REILLY, T., "What Is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software," COMMUNICATIONS and STRATEGIES Vol. 65, 1st quarter 2007.
  23. Putnam, R. D., "The prosperous community : social capital and public life," American Prospect, Vol. 13, 1993, pp. 35-42.
  24. Putnam, R. D., Leonardi, R. and Nanetti, R. Y., "Making Democracy Work : Civic Traditions in Modern Italy," Princeton University Press, 1994.
  25. Richter, A. and Koch, M., "Functions of Social Networking Services," Proc. Intl. Conf. on the Design of Cooperative Systems, 2008.
  26. Ryberg, T. and Larsen, M. C., "Networked identities : understanding relationships between strong and weak ties in networked environments," J. Comput. Assisted Learn, Vol. 2, 2008, pp. 103-115.
  27. Steinfield, C., Ellison, N. B., and Lampe, C., "Social capital, self-esteem, and use of online social network sites : A longitudinal analysis," Journal of Applied Developmental Psychology, Vol. 29, 2008, pp. 434-445. https://doi.org/10.1016/j.appdev.2008.07.002
  28. Thelwall., "Chapter 2 Social Network Sites. Users and Uses," Advances in computers, Vol. 76, 2009. pp. 19-73. https://doi.org/10.1016/S0065-2458(09)01002-X
  29. Valkenburg, P. M., Peter, J., and Schouten, A. P., "Friend Networking Sites and Their Relationship to Adolescents' Well-Being and Social Self-Esteem," CyberPsychology and Behavior, Vol. 9, 2006, pp. 584-590. https://doi.org/10.1089/cpb.2006.9.584
  30. Wellman and Barry, "Computer Networks As Social Networks," Science 293, 2001, pp. 2031-2034. https://doi.org/10.1126/science.1065547
  31. Wellman and Barry, "The Network Community," in Barry Wellman (ed.), Networks in the Global Village : Life in Contemporary Communities, Oxford : West View Press, 1999, pp. 1-47.
  32. Wellman, B., Haase, A. Q. U. A. N., Witte, J., and Hampton, K., "Does the Internet Increase, Decrease, or Supplement Social Capital? : Social Networks, Participation, and Community Commitment," Am., Behav., Sci., Vol. 45, 2001, pp. 436-455. https://doi.org/10.1177/00027640121957286
  33. Williams, D., "On and Off the 'Net : Scales for Social Capital in an Online Era," Journal of Computer-Mediated Communication, Vol. 11, 2006, pp. 593-628. https://doi.org/10.1111/j.1083-6101.2006.00029.x
  34. Woolcock, M., "Social capital and economic development : Toward a theoretical synthesis and policy framework," Theory and Society, Vol. 27, 1998, pp. 151-208. https://doi.org/10.1023/A:1006884930135