International Journal of Costume and Fashion

  • 제10권2호
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  • Pages.15-36
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  • 2010
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  • 2233-9051(pISSN)
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  • 2288-7490(eISSN)
한국복식학회 (The Korean Society of Costume)
권호 표지

Predicting US and Chinese consumers' purchase intention of Korean textiles and apparel related cultural products

  • Lee, Yu-Ri (Dept. of Clothing and Textiles, Seoul National University) ;
  • Kim, So-Young (Dept. of Textiles, Merchandising and Interiors, College of Family and Consumer Sciences, University of Georgia) ;
  • Cho, Yun-Jin (Dept. of Textile Design, College of Design, Jinju National University)
  • 발행 : 2010.12.31
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초록

This study aims to examine if a consumer's evaluations of and purchase intentions towards textiles and apparel-related cultural products are influenced by their culture, as indicated by their nationalities. Additionally, several psychological variables, such as novelty-seeking tendency, world-mindedness, and familiarity with Northeast Asian culture were included in the analyses to compare the relative importance of cultural influences with the importance of individual characteristics. To conduct a quantitative analysis, we collected data from 400 female consumers in two countries: 200 from the USA and 200 from China. Key findings showed that, nationality and novelty-seeking were found to have a strong influence on purchase intention when product evaluation variables were not included. Evaluation of appearance and Northeast Asian design emerged highly significant predictors of purchase intention for Korean cultural products, regardless of the product type. Cross cultural comparative research on cultural product evaluations is extremely rare. This study focused on groups of consumers residing in the US and China and asked them to evaluate a series of textiles and apparel-related cultural products produced in Korea.

키워드

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