패션비즈니스 (Journal of Fashion Business)

  • 제14권6호
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  • Pages.170-187
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  • 2010
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
권호 표지

The Effect of Demographic Factors on Children' Wear Buying Pattern, Media and Information Utilization, and Design Preference (paper no.2)

  • Koo, In-Sook (Dept., of Consumer Life Information, College of Human Ecology, Chung Nam National University)
  • 투고 : 2010.10.19
  • 심사 : 2010.11.29
  • 발행 : 2010.12.30
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초록

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

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참고문헌

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