Analysis on the Fashion style of Hallyu Stars & Design Development - Focused on generation born after 1980s Shanghai -

한류 스타의 패션 스타일 분석 및 디자인 개발 - 중국 상해 80후 세대를 중심으로 -

  • O, Ji-Hye (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Lee, In-Seong (Dept. of Clothing & Textiles, Ewha Womans University)
  • 오지혜 (이화여자대학교 의류학과) ;
  • 이인성 (이화여자대학교 의류학과)
  • Received : 2010.06.01
  • Accepted : 2010.12.04
  • Published : 2010.12.31

Abstract

Thanks to both developments in various media such as the internet and TV and China's economic growth, the fashion market in China has gain a lot of attention by global businesses as a newly-raised spending market. Fashion companies in Korea have entered into the china since the late 1990s. For them to get competitive edges, they have to differentiate their brand by creating new design based on the culture becoming mega-trend in fashion market. So in this research, I try to create fashion designs based on Hallyu Stars' fashion styles and images, who come on as a new culture code in China and other Asian. For this, I conducted theological consideration on what the Hallyu is, and looked into fashion styles in soft dramas which 5 Hallyu Stars started in and street fashion in Shanghai in China. Based on the outcomes of analysis, I figured out those star's fashion style and created products targeting young generation born after 1980s in China. The conclusion of this study is as follows. Firstly, the very definition of Hallyu which can be described as a phenomenon in which Korean movies, soap operas, and pop music have become immensely popular throughout Asia.has been expanding to signify the proliferation of Korean culture as a whole. Secondly, having selected the 5 female stars representing Hallyu, we were able to analyze and categorize their fashion styles on the basis of their music videos, movies, and soap-operas. Thirdly, In order to explore the level of influence of Hallyu fashion industry, we studied the street fashion of Shanghai The result was that we could observe both the slim and feminine cool casual style and the cute and affectionate pretty casual style simultaneously.

Keywords

References

  1. 간문자 (2007). 패션과 디자인. 서울: 신정.
  2. 국제문화산업교류재단 (2006). 한국문화상품에 대한 동아시아 소비자 및 정책 조사 연구. 국제문화산업교류재단.
  3. 문화관광부 (2004). 한류 열풍을 동북아 문화공동체 형성으로. 문화관광부.
  4. 박숙현 (2004). 패션디자인론. 서울: 예학사.
  5. 박혜원, 이미숙, 염혜정, 최경희, 박수진 (2006). 현대패션디자인. 서울: 교문사.
  6. 삼성경제연구소 (2005). 한류 지속화를 위한 방안. 삼성경제연구소.
  7. 신윤환, 이한우, 전성흥, 이민자, 김선호, 김상, 김홍구, 신경미 (2006). 동아시아의 한류. 경기: 전예원.
  8. 신춘매 (2005). "중국 소비자에 대한 한류의 영향 및 활용방안에 관한 연구." 연세대학교 대학원 석사학위논문.
  9. 아시아문화산업교류재단 (2005). 한류 브랜드자산 측정 및 연관산업효과 연구 보고서. 아시아문화산업교류재단.
  10. 유송옥, 김경실, 간호섭 (2006). 패션디자인. 서울:수학사.
  11. 한국방송진흥원 (2001). 중국방송산업의 현황과 상호교류방안의 연구. 한국방송진흥원
  12. 한류아카데미, "한류 한중일 국제세미나 기조연설" (2007년 2월 15일 검색); available from World wide web@http://www.hallyuacademy.ac.kr
  13. 한성지, 김이영 (2007). 패션디자인. 서울: 교학연구사.
  14. CFT (2007). 2008 SS Preview Color. CFT.
  15. kotra, "한국의 국가 이미지, 한류 힘입어 지난해 보다 좋아져" (2007년 3월 2일 검색); available from World wide web@http://www.kotra.or.kr/wps/portal/dk/kcxml
  16. LG경제연구소 (2007). 중국 소비시장에 등장할 신주류 : 80後 세대 공략 포인트. LG경제연구소.
  17. "누리꾼 1,500만 명 클릭 내사랑 韓流 톱10 " 머니투데이 [온라인잡지] (2006년 11월 1일 [2007년 3월 7일 검색]); available from World wide web @http://star.moneytoday.co.kr/view/stview.php