Abstract
This study aimed to examine academic researches about apartment unit plans and consumer's opinions, and then to analyze the corelationship between the two, thus identifying the differences between the reality of housing market and consumers' opinionsl. On the analysis of the apartment unit plans($66m^2{\sim}164m^2$) provided by top 8 construction companies from March 2004 to December 2008. The remarkable change compared to existing apartments is an increase in the number of bays. This displays construction companies are responding to consumer' opinions actively. However, there were spaces which did not or passively reflect consumer's opinions enough. Especially, front side allocation of bedrooms beside master bedroom, kitchen/dining room and L-D-K & LD-K installation of a door between entrance and a living room. These are opinions that companies need to make efforts to reflect on apartment unit plans as much as possible.