Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
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The Effects of Motivational Factors on the Intention to Contribute Knowledge to Online Communities

온라인 지식 커뮤니티에서의 지식기여 의도의 동기요인

  • Published : 2009.09.30
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Abstract

This study examined the intrinsic and extrinsic motivational factors affecting the intention to contribute knowledge to online communities. It examined enjoyment, knowledge self-efficacy, and commitment as the intrinsic motivational factors, and anticipated reciprocity, image, and subjective norm as the extrinsic motivational factors. The results showed that intrinsic motivational factors, enjoyment and knowledge self-efficacy were found to have significant influences on attitudes towards knowledge contribution to online communities, but commitment was not. Of the extrinsic motivational factors, anticipated reciprocity was found to have a significant influence on attitudes toward knowledge contribution to online communities, but image and subjective norm were not.

본 연구에서는 온라인 지식 커뮤니티에서의 지식기여에 대한 태도와 지식기여 의도에 영향을 미치는 내재적 및 외재적 동기요인의 통합모형을 분석하였다. 온라인 지식 커뮤니티에서의 지식기여에 대한 태도에 영향을 미치는 내재적 동기요인으로는 즐거움, 지식 자기역능감, 책임감을, 외재적 동기요인으로는 기대 상호이익, 이미지, 주관적 규범을 도출하고, 이 요인들 간의 구조적 관계가 지식기여에 대한 태도와 나아가 지식기여 의도에 미치는 영향을 분석하였다. 분석 결과, 내재적 동기요인 중 즐거움과 지식 자기역능감이 지식기여에 대한 태도에 유의한 영향을 미치는 것으로 나타났으며, 책임감은 유의한 영향을 주지 않는 것으로 나타났다. 외재적 동기요인 중 기대 상호이익은 지식기여에 대한 태도에 유의한 영향을 미치는 것으로 나타났으나, 이미지와 주관적 규범은 유의한 영향을 미치지 않는 것으로 나타났다.

Keywords

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