산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)

  • 제32권3호
  • /
  • Pages.85-92
  • /
  • 2009
  • /
  • 2005-0461(pISSN)
  • /
  • 2287-7975(eISSN)
한국산업경영시스템학회 (Society of Korea Industrial and System Engineering)
권호 표지

B2C 인터넷 쇼핑몰 성과에 영향을 미치는 성공요인에 관한 연구

Research About the Success Factor which has an Influence on B2C Internet Shopping Mall Result

  • 강현순 (경남정보대학 경영학부) ;
  • 김정자 (동아대학교 산업경영공학과)
  • Kang, Hyun-Soon (Subdivision of Management Information System, Kyungnam College of Information and Technology) ;
  • Kim, Jung-Ja (Industrial and Management Systems Engineering, Dong-A University)
  • 발행 : 2009.09.30
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초록

A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

키워드

참고문헌

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