A Study on the Satisfaction of the Purchasing Motivation by Online Shopping Mall Users - Focused on University Students -

온라인 쇼핑몰 이용자들의 구매동기가 만족에 미치는 영향 - 대학생들 중심으로 -

The purpose of this study was to find out purchase motive factors working on our customers in online shopping mall industry developing day by day, and refer to previous literatures to analyze possible effects of those factors on Satisfaction, so that it could identify which purchase motive factors may have effects on Satisfaction.