The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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A Study on Weight Control Behavior by Female Consumers Eating Life Styles

여성 소비자의 식생활 라이프스타일에 따른 체중 조절 행위에 관한 연구

  • Han, In-Kyung (Dept. of Food and Nutrition, Shingu College) ;
  • Ha, Ae-Wha (Dept. of Food and Nutrition, Soong Eui Women's College)
  • 한인경 (신구대학 식품영양과) ;
  • 하애화 (숭의여자대학 식품영양과)
  • Published : 2009.06.30
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Abstract

The study investigated the eating lifestyles of female consumers and whether they influenced weight control behavior. The findings of the study can be summarized as follows. First, the eating lifestyles of the subjects were presented four types: 'active eating life pursuit type', 'safe economical type', 'gourmet type' and 'passive negligence type'. In general, most cases were of the 'passive negligence type'. Second, weight control behavior was analyzed according to eating lifestyle. The results of the analysis indicated that the female consumers of the 'active eating life pursuit type' and 'safe economy type' had high behavior levels in each aspect of weight control attitude, subjective regulation, perceived behavior control, and behavior intention. Third, the 'gourmet type', with a strong preference for taste, and the 'passive negligence type', with fewer eating considerations in general, showed weaker attitudes towards weight control and the recognition of pressure from people around them. As such, the level of consideration for food or eating was correlated with weight control. These findings impliedy that the more active, safer, and economical women are in their general eating style, the stronger they perceive weight control issues.

Keywords

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