References
- 이명수, 박종희, 김도일. (2001). 인터넷상에서 지각된 플로우와 실용적 가치가 구매의도에 미치는 영향에 관한 탐색적 연구. 마케팅관리연구, 6(1), 61-84
- 윤성준. (2000). 웹 쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법. 경영학연구, 29(3), 353-376
- 윤철호, 김상훈. (2004). 전자상점 수용모형에 관한 실증적 연구: 전자서점의 사례를 중심으로, 경영정보학연구, 14(1), 165-183
- 홍희숙 (2002). 인터넷 탐색가치와 인터넷 쇼핑몰 유형에 따른 의류제품 쇼핑 웹사이트 속성 평가의 차이. 한국의류학회지, 26(5), 642-653
- Baumgartner, H. & Steenkamp, J. B. (1996). Exploratory consumer buying behavior: conceptualization and measurement. International Journal of Research in Marketing, 13(3), 121-134 https://doi.org/10.1016/0167-8116(95)00037-2
- Cho, C. H., & Leckenby, J. D. (1997). Internet-related programming techonology and advertising. Proceedings of the 1997 Annual Conference of Academy of Advertising. M. Carole Mackin, ed., Cincinnati, Ohio: University of Cincinnati
- Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535 https://doi.org/10.1016/S0022-4359(01)00056-2
- Davis, F. D. (1989). Perceived usefulness, Perceived ease of use and user acceptance of information technology. MIS Quarterly, 13(3), 319-340 https://doi.org/10.2307/249008
- DeSanctis, G., & Poole, M. S. (1994). Capturing the complexity in advanced technology use: Adaptive structuration theory. Organization Science, 5(2), 121-147 https://doi.org/10.1287/orsc.5.2.121
- Furnell, S. M., & Karweni, T. (1999). Security implications of electronic commerce: A survey of consumers and business. Internet Research: Electronic Networking Applications and Policy, 9(5), 372-382 https://doi.org/10.1108/10662249910297778
- Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention and behavior: An introduction to theory and research. reading. MA : Addition Wesley
- Gefen, D. (2000). Lessons learnt from the successful adoption of an ERP: The central role of trust. In: Zanakis, S. H., Doukidis, G. & Zopounidis, C. (Eds.) Decision Making: Recent Developments and Wordwide Applications (pp.17-30). Dordrecht & Boston, M.A.: Kluwer Academic Pulishers
- Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An intergrated model. MIS Quart. 27(1), 51-90 https://doi.org/10.2307/30036519
- Havlena, W. J., & Holbrook M. B. (1986). The varieties of consumption experience: Comparing two typologies of emotions in consumer behavior. Journal of Consumer Research, 13(December), 394-404 https://doi.org/10.1086/209078
- Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building on trust online. Communications of the ACM, 42(4), 80-85 https://doi.org/10.1145/299157.299175
- Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer mediated environments: Conceptual foundations. Journal of Marketing, 60(July), 50-68 https://doi.org/10.2307/1251841
- KNP (2004). Korean Netizen Profile 보고서. 서울: 한국마케팅협회
- Lee, M., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91 https://doi.org/10.1080/10864415.2001.11044227
- Liu, Y. (2003). Developing a scale to measure the interactivity of web sites. Journal of Advertising Research, 43(June), 207-216
- Lai, S. V., & Li, H (2005). Technology acceptance model for internet banking: An invariance analysis. Information & Management, 42(2), 373-386 https://doi.org/10.1016/j.im.2004.01.007
- Marcella, A. J. (1999). Establishing trust in vertical market. altamonte Springs, FL : The Institute of Internal Auditors
- McMillan, S. J., & Hwang, J. S. (2003). Measures of perceived interactivity: An exploration of communication, user control, and time in shaping perception of interactivity. Journal of Advertising, 31(2), 41-54
- Miller, G. A. (1973). Place of publication. New York: Basic Books
- Moon, J. W., & Kim, Y. G. (2001). Extending the TAM for a worldwide-web context. Information & Management, 38(4), 217-230 https://doi.org/10.1016/S0378-7206(00)00061-6
- Nel, D., Van, N. R., Berthon, J., & Davies, T. (1999). Going with the flow web site and customer involvement. Internet Research: Electronic Networking Applications and Polish, 9(2), 109-116 https://doi.org/10.1108/10662249910264873
- Novak, T. P., Hoffman, D. L., & Yung, Y. F. (2000). Modeling the flow construct in online environments: A structural modeling approach. Manuscript submitted for publication https://doi.org/10.1287/mksc.19.1.22.15184
- Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integration trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 69-103
- Reynolds, K. E., & Arnold, M. J. (2000). Customer loyalty to the salesperson and the store: Examining relationshjp customers in an upscales retail context. The Journal of Personal Selling & Sales Management, 20(2), 89-98
- Riordan, C. M., & Griffeth, R. W. (1995). The opportunity for friendship in the workplace: An underexplored construct. Journal of Business and Psychology, 10(2), 141-154 https://doi.org/10.1007/BF02249575
- Salvati, T. (1999). The interactive imperative. Banking Strategies, 75 (May-June), 6–7
- Shankar D., Vinayachandran P. N., & Unnikrishnan A. S. (2002). The monsoon currents in the north Indian Ocean. Prog. Oceanogr, 52(1), 63-120 https://doi.org/10.1016/S0079-6611(02)00024-1
- Stewart, K. L (2003). Trust transfer on the world wide web. Organization Science, 14(1), 5-17 https://doi.org/10.1287/orsc.14.1.5.12810
- Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73-93 https://doi.org/10.1111/j.1460-2466.1992.tb00812.x
- Srinivasan, S., Anderson, R., & Ponnavolu. K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41-50 https://doi.org/10.1016/S0022-4359(01)00065-3
- Price, L. L., & Eric, J. A. (1999). Commercial friendship: Service provider-client relationship in context. Journal of Marketing, 63(October), 38-56 https://doi.org/10.2307/1251973
- Teo, P. (1999). Business to business electronic commerce: The asian experience. Presentation to OECD Workshop. Oslo. June, 17
- Webster, J., Trevino, L. K., & Ryan, L. (1993). The dimensionality and correlates of flow in human-computer interaction. Computers in Human Behavior, 9(2), 411-426
- Watson, B., Walker, N., Ribarsky, W. R., & Spaulding, V. (1998). The effects of variation in system responsiveness on user performance in virtual environment. Human Factors. 40(3), 403-414 https://doi.org/10.1518/001872098779591287
- Wu, G. (2000). The role of perceived interactivity in interactive ad processing. Doctoral Dissertation, The University of Texas at Austin
- Yoon, S. J. (2002). The anteceedents and consequences of trust in online purchase decisions. Journal of Interactive Marketing, 16(2), 47-63 https://doi.org/10.1002/dir.10008