Abstract
The purpose of this study was to compare men's hair style preference by gender according to occassion. Data were collected through a survey of 149 males and 175 females and analyzed by SPSS packages. The results of this study were as follows : 1) Male prefers to short, straight and black hair while female prefers to shot, nature wave and black hair. 2) Both male and female don't prefer to permanent and hair dyeing. 3) On the occasion of job interview, both male and female prefer to short, straight and black hair. On the occasion of blind date, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. On the occasion of matchmaker meeting for marriage, male prefers to short, straight and black hair while female prefers to short, natural wave and dark brown hair. On the occasion of club party, male prefers to middle length, straight and black hair while female prefers middle length, natural wave and natural brown hair. On the occasion of leasure time, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. And both male and female prefer to use hats for skin protection during outdoor leasure time.