Abstract
With the women's education level higher and gender equality more promoted, women's opportunity of taking part in business is increasing. Entering the emotional age which counts self-image as being important, there is a view that woman's appearance has a direct relation to their social life. The research is to examine the hypothesis and important factors for women workers at banks for their successful career, that is, to verify the effects of women's appearances on their social life, furthermore, to help female applicants for a bank and the bank clerks have a desirable social life. The subjects were 200 male and 100 female bank clerks and the research was analyzed on the basis of a total of 300 questionnaires. The results are as follows: first, 52 percent of male subjects responded that the factors of "sociability" and "character and good manners" are the most important in social life, while 47 percent of female subjects answered the factor of "ability" is so. Second, 61.5 percent of male and 84 percent of female respondents answered that woman's appearance has a potent influence on their social life. Third, 76 percent of male and 90.9 percent of female respondents answered that when the companies employ woman workers, they take woman's appearance into consideration. It shows even at job interviews that good-looking applicants are in a better position, for bankers must consult with many customers and so their neat and tidy appearance such as their natural make-up and decent hair style (short-hair style) is one of significant factors to perform their jobs. Therefore, appearance managements are primary for women bankers to work at their workplace.
