Determinants Affecting Residents' Community Attachment in Rural Tourism Development

농촌관광 마을주민 지역사회애착심 영향요인 분석

  • Park, Duk-Byeong (School of Hotel & Tourism, Kyunghee University, National Academy of Agricultural Science, Rural Development Administration)
  • 박덕병 (경희대학교 호텔관광대학, 농촌진흥청 국립농업과학원)
  • Published : 2009.06.30


A concept of community attachment was applied to investigate the residents' support for tourism development. This study aims to identify the factors influencing conflict management and community attachment on community resident in rural tourism villages. On-site survey with self-administered questionnaires was conducted for 348 residents in the rural tourism communities. Two distinct segments were identified by factor-clustering methods: functional-affective community attachment(80.72%) and anti-community attachment(19.28%). The characteristics of community residents with each type of community attachment were determined using a Bionomial Logistic Regression model. The most important determinants of positive community attachment were the degree of tourism business involvement, sex, and education. Therefore, some government supportive programs are needed to improve community attachment for the people who are under educated and females. In addition, the functional aspects of community attachment should be considered for rural tourism development.


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