Abstract
This study looks into the change of the concept of museum and the programs as well from sociocultural point of view Since the very beginning in history, the museum has been a place to educate people with diverse evidences regarding on the human history by preserving legacies of the past. Throughout the long history, the concept of museum and its programs have been revised in accordance with social changes. Consequently, these changes brought the transformation of museums' roles nowadays. The reason is the public in diverse society are so accustomed to stimulus and dynamic cultural changes has induced those change in some senses. The study points that the variation of museum programs are to be developed and museum marketing strategies including global management of art museums should seriously be considered. It also brings new form of museum architecture. The concept of revitalizing museum can expand the band of public and provide them opportunities a place for various cultural activities which can lead a new trend in this society.