참고문헌
- 손일권. 2003. 브랜드 아이덴티티. 경영정신
- Aaker DA. 1996a. "building Strong Brand: What is strong brand?," New York: The Free Press
- Aaker DA. 1996b. Measuring brand equity across products and markets. California Management Review, 38(3):102-120 https://doi.org/10.2307/41165845
- Aaker DA, Keller KL. 1996. Consumer evaluations of brand extensions. Journal of Marketing, 54(January):27-41 https://doi.org/10.2307/1252171
- Andersom JC, Narus JA. 1990. A Model of Distributor Firm and Working Partnerships, Journal of Marketing, 54:42-58 https://doi.org/10.2307/1252172
- Chang HJ. 2008. Development of an Interaction Identity System As a Brand Identity Strategy. Journal of the Korean Society of Design Culture, 14(1):365-376
- Chaudhuri A, Holbrook MB. 2001. The chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of brand loyalty. Journal of Marketing, 65:81-93 https://doi.org/10.1509/jmkg.65.2.81.18255
- Choi JW. 2007. A Study on the Preference of Brand Identity, Korean Society of Information Design, 10:217-233
- Choi KH. 2004. A Study on the Structural Relationship of Coupon, Attitude and Purchase Intention in Family Restaurant. Korea Convention Sciences Society, 4(2):99-117
- Cobb-Walgren CJ, Ruble CA, Donthu N. 1995. Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3):25-40 https://doi.org/10.1080/00913367.1995.10673481
- Doney PM, Cannon JP. 1997. An examination of the nature of trust in buyerseller relationships. Journal of marketing, 61:35-51 https://doi.org/10.2307/1251829
- Engel James F, Roger D, Blackwell. 1982. Consumer Behavior. New York: Holt, Rinehart, and Winston
- Hyun YH, Nam JH. 2008. The Comparative Study of Structural Relationships between Brand Equity, Attitude, Visit Intention Models among Domestic Family Restaurants. Journal of Foodservice Management Society of Korea, 11(1):33-54
- Jean-Noel Kapferer. 1992. Strategic Brand Management, The Free Press
- Jones GR. 1986. Socializations, Academy of Management Journal, 29:262-279 https://doi.org/10.2307/256188
- Kapferer JN. 1992. Strategic Brand Management. The Free press
- Keller KL. 1993. Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of Marketing https://doi.org/10.2307/1252054
- Kevin Lane Keller. 1998. Strategic Brand management. Prentice Hall
- Kim ES, Kim KH, Kim SH. 2003. Relationship between Brand Equity and Preference and Revisit in the Food service Industry. Journal of Hospitality and Tourism Studies, 5(13):37-59
- Kim JS. 2006. Brand Identity Design and process for Brand Building. Journal Package Design Research Package Design Institute of Korea, Vol. 18
- Kim JY, Kim SH. 2005. A Study on Structural Model Among Brand Personality, Satisfaction, Trust, and Loyalty. Koran Academic Society of Hospitality Administration, 14(2):261-277
- Kim YC. 2007. An Analysis on Brand Awareness of Western-style Family Restaurants. The Korean Journal of Culinary Research, Vol. 13(4):31-44
- Lee JH, Lee JJ. 2006. Composition Factor of Restaurant Brand Equity. Journal of Tourism Studies, 15(2):99-118
- Lynn B Upshaw. 1995. Building Brand Identity: A Strategy for Success in a Hostile Marketplace, John Wiley & Sons
- Morgan Robert, Shelby Hunt. 1994. The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58:20-38 https://doi.org/10.2307/1252308
- Park KW, Yoon HY. 2003. On the Images of Fast-food brands' identity. Journal of Korean Society of Design Science, 16(1):169-180
- Sohn IN. 2005. The Effect of Family Restaurant User's Trust and Commitment on Customer Satisfaction. Korea Tourism Research Association, 19(2):373-388
- Sohn IN, Song EJ. 2004. Influence for Purchase Intention Regarding the Attitude Toward the Web-site of the Family Restaurant. Korea Tourism Research Association, 18(1):69-79
- Yoo B, Donthu N. 2001. Developing and validating multidimensional Consumer-based brand equity scale. Journal of Business Research, 52(1):1-14 https://doi.org/10.1016/S0148-2963(99)00098-3
- Yoo YJ. 2006. Restaurant Brand Image Segmentation, Brand Evaluation and Intention to Behavior. The Academy of Korea Hospitality & Tourism, 8(4):204-216
- Young AM, Perrewe PL. 2000. Expectations of mentors and proteges: The Influence of need for achievement and power on expectations formed about a mentoring partner, Paper presented at the Institute for Behavioral and Applied Management, San Diego, CA