산업융합연구 (Journal of Industrial Convergence)
- 제7권2호
- /
- Pages.1-16
- /
- 2009
- /
- 2635-8875(pISSN)
- /
- 2672-0124(eISSN)
중간상표가 소비자의 행동에 미치는 영향
A Syudy on the Influence of Consumer Behavior on the Private Brand.
초록
The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.