한국산업정보학회논문지 (Journal of Korea Society of Industrial Information Systems)

한국산업정보학회 (Korea Society of Industrial Information Systems)
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컨버전스 제품의 소비자 만족도에 관한 연구

A Study on Customer's Satisfaction of Convergence Products

  • 강병영 (동의대학교 경영정보학과) ;
  • 황태균 (동의대학교 경영정보학과)
  • 발행 : 2009.12.30
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⟨ 이전 논문 다음 논문 ⟩

초록

본 논문에서는 컨버전스 제품(휴대폰, PDA, IPTV, 휴대용 게임기)에 대한 소비자 구매의도와 만족도에 미치는 영향을 분석한다. 연구결과 소비자 구매의도에는 제품의 유용성, 지각된 위험, 커뮤니케이션이 주요한 영향을 미치며, 소비자 만족도에는 제품의 유용성, 혁신성, 지각된 위험과 커뮤니케이션이 주요한 영향을 미치는 것으로 조사되었다. 그러나 이는 제품별로 차이가 있었다. 유용성, 편리성 지각된 위험과 커뮤니케이션은 구매의도와 만족도에 영향을 미치는 것으로 조사되었으나, 혁신성에는 제품별 차이가 있었다.

This study set out to analyze the impacts of convergence products(cell phones, PDAs, IPTV, and portable game consoles) on the consumers' purchase intention and satisfaction. These results of the research model show that usefulness, perceived risk, and communication had significant influences on purchase intention, and usefulness, innovation, perceived risk, and communication on satisfaction. But there were differences according to the product kinds. The results indicate that usefulness, convenience, perceived risk, and communication are the major factors affecting the satisfaction and purchase intention of convergence products and that innovation didn't have much influence on them. And there were small differences among the influential factors according to the kinds of convergence products.

키워드

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