장애인복지기관의 조직문화유형과 지역사회중심사회통합지향성에 관한 연구 : 시장지향성의 매개효과를 중심으로

Organizational Culture and Community-Centered Social Inclusion Orientation Among Social Service Organizations for People with Disabilities: Focused on Market Orientation As a Mediator

본 연구는 장애인복지기관의 '조직문화'(합리문화, 개발문화, 집단문화, 위계문화)와 고객중심을 강조하는 '시장지향성', 그리고 조직성과지표로서의 '지역사회중심 사회통합지향성'(Community-Centered Social Inclusion Orientation [COSI])의 관계를 검증하기 위한 것이다. 이를 위해 COSI에 대한 4개 조직문화유형의 직접효과와 시장지향성을 매개로 한 간접효과를 설정한 연구 모형을 구성하여 이 모형 의 유용성을 경험적으로 규명하였다. 전국조사에서 얻어진 263개소 장애인복지기관의 응답내용이 구조방정식 모형을 통해 분석되었다. 분석결과, 시장지향성은 종속변수인 조직성과지표로서의 COSI에 유의한 영향을 주는 것으로 밝혀졌다. 조직문화와 관련해서는 개발문화와 위계문화적 속성이 종속변수에 직접효과를, 합리문화와 집단문화적 속성은 시장지향성을 통하여 간접효과를 가지는 것으로 나타났다. 획일적 조직문화 유형보다는 각 문화유형의 균형적 발달이 중요함을 시사하며, 조직성과를 위해 고객중심 그리고 부서 간 협력을 강조하는 시장지향성의 강화가 필요함을 확인할 수 있다.

The purpose of this study is to examine the effects of organizational culture types (rational culture, developmental culture, group culture, and hierarchical culture) on Community-Centered Social Inclusion Orientation(COSI) among social service organizations for people with disabilities. More specifically, this study developed and empirically tested two theoretical models where each of organizational culture types were hypothesized to affect COSI either directly or indirectly through market orientation. For data collection, self-administered type questionnaires were mailed to 416 social service organizations for people with disabilities across the nation and 293 responded (response rate: 70.4%) from June 1 to September 22, 2006. For analysis, however, only 263 respondents were used, excluding Independent living centers due to their small size and short history. Structural Equation Modeling was employed for analysis and Full Information Maximum Likelihood was used for estimation. Findings indicated that market orientation had a significant effect on COSI. In addition, developmental culture and hierarchical culture were found to affect COSI directly while rational culture and group culture were found to affect COSI indirectly through market orientation. These findings imply that market orientation needs to be emphasized as a strategy in order to enhance social inclusion orientation for those organizations. Given that all the four types of organizational culture have direct or indirect impacts on COSI, those organizations are also advised to develop the four types of organizational culture harmoniously rather than one single type of organizational culture.