Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

The Decision Making Process of Unplanned Purchases of Clothing Based on Need Recognition and Cognitive Efforts

욕구인식과 인지적 노력에 근거한 의류상품 비계획구매 의사결정과정

  • Published : 2009.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.

Keywords

References

  1. 고선영. (1993). 의류제품의 충동구매행동에 관한 연구. 서울대학교 대학원 석사학위 논문
  2. 선정희, 박은주. (1994). 의복 구매유형에 관련된 상황변수연구-계획구매, 비계획구매, 충동구매를 중심으로-. 한국의류학회지, 18(4), 536-548
  3. 이승엽. (1997). 의류제품에 대한 구매의도와 행동의 관계. 서울대학교 대학원 석사학위 논문
  4. 이은영. (1997). 패션마케팅 (제2판). 서울: 교문사
  5. 차지민. (2001). 의류상품 계획구매와 비계획구매의 유형과 관련변인. 서울대학교 대학원 석사학위 논문
  6. Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986). Consumer search: An extended framework. Journal of Consumer Research, 13(1), 119-126 https://doi.org/10.1086/209052
  7. D'Antoni, J. S. Jr., & Shenson, H. L. (1973). Impulse buying revisited: A behavior typology. Journal of Retailing, 49(1), 63-76
  8. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Forth Worth, TX: Dryden
  9. Han, Y. K., Morgan, G. A., Kotsiopulos, A., & Kang-Park, J. (1991). Impulse buying behavior of apparel purchasers. Clothing and Textiles Research Journal, 9(3), 15-21 https://doi.org/10.1177/0887302X9100900303
  10. Hawkins, D. I., Best, R., & Coney, K. A. (2003). Consumer behavior: Building marketing strategy (9th ed.). New York, NY: McGraw Hill
  11. Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199 https://doi.org/10.1086/209105
  12. Solomon, M. R. (2002). Consumer behavior: Buying, having and being (5th ed.). Upper Saddle River, NJ: Prentice Hall
  13. Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62 https://doi.org/10.2307/1248439
  14. Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43-57 https://doi.org/10.1016/0148-2963(82)90016-9

Cited by

  1. Purchasing Behavior of the Latest Trendy Color Bags - Focusing on Purchase Motives, Purchase Types, Satisfaction and Repurchase Intention - vol.16, pp.5, 2014, https://doi.org/10.5805/SFTI.2014.16.5.719
  2. A Qualitative Study on Middle-Aged Homemakers’ Daily Clothing Purchase Behavior: Clothing Consumption Values and Clothing Purchase Types vol.52, pp.3, 2014, https://doi.org/10.6115/fer.2014.021