Agribusiness and Information Management
- Volume 1 Issue 2
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- Pages.81-94
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- 2009
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- 2234-3075(pISSN)
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- 2288-7806(eISSN)
Food Business Marketing Strategy Through Social Network Service
소셜 네트워크 서비스를 통한 식품산업 마케팅전략
- Published : 2009.12.30
Abstract
Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.