The Journal of Korean Institute of Communications and Information Sciences (한국통신학회논문지)

The Korean Institute of Commucations and Information Sciences (한국통신학회)
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Demand Diffusion Pattern of Service with Market Structure & Technological Competition : A Case of Internet Access Service

기술경쟁과 시장구조를 고려한 서비스 수요확산패턴: 인터넷접속서비스를 중심으로

  • Published : 2008.09.30
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Abstract

This paper examines the theoretical and empirical technology diffusion processes to understand the Korean success in the internet access service markets. In order to do this, first, we propose an integrated demand diffusion model in terms of competition of inter-and intra-technologies and market structure as represented by the number of operators in the market. Second, by using the proposed model, we analyze the dynamic diffusion processes of Korean internet access services such as Narrow-band technology including Dial modem vs. Broad-band technology including ISDN, xDSL and Cable modem. The competition of inter-and intra-technologies as well as the extent of market competition has made a positive effect on the diffusion patterns of internet access demand. And also we propose, based on the proposed model and its empirical results, several implications for diffusion strategies and policies in the future of ICT market in Korea.

본 논문은 국내 인터넷접속서비스 시장의 괄목할 만한 성장을 이해하기 위한 수요의 동태적확산패턴을 분석, 고찰하는 것을 목적으로 한다. 서비스 제공사업자의 경쟁 강도를 반영한 시장구조 측면과 기술간 및 기술내 경쟁을 반영한 기술경쟁 측면을 고려한 인터넷접속서비스의 동태적 확산 과정을 모형화 하여 국내 인터넷접속서비스를 대상으로 실증분석 하였다. 분석결과 기술간 및 기술내 경쟁 그리고 시장경쟁의 강도가 서비스 확산에 양의 결과를 보이고 있음을 통계적으로 확인하였으며, 이에 따른 전략적, 정책적 시사점을 제시하였다.

Keywords

References

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