The Research Journal of the Costume Culture (복식문화연구)
- Volume 16 Issue 3
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- Pages.444-460
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- 2008
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
A Study on Life Style and Clothing Purchasing Behaviors of Female Consumers - Focused on Comparison with Adolescence, Middle Age, and Senescence -
여성 소비자의 라이프 스타일과 의복 구매 행동에 관한 연구 - 청년층, 중년층, 노년층을 대상으로 -
- Jeon, Kyoung-Ran (Dept. of Fashion Design & Merchandising, Kongju National University) ;
- Lee, Mi-Sook (Dept. of Fashion Design & Merchandising, Kongju National University)
- Published : 2008.06.30
Abstract
The purposes of this study were to investigate life style and various clothing purchasing behaviors of female consumers, and to analyze the differences of life style and clothing purchasing behaviors by 3 age groups(adolescence, middle age, and senescence). The subjects were 750 adult women aged from twenties to sixties who live in Daejeon and Chungnam province. The research method is a survey and research instruments consisted of life style questionnaire, clothing purchasing behaviors questionnaires, and demographic attribution. Data were analyzed by factor analysis, variance analysis, Duncan's multiple range test and
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