Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Research on Swedish University Students' Perceptions of Asian Food;Focused on Thai, Chinese, Japanese and Korean Food

스웨덴 대학생의 아시아 음식에 대한 인식 연구;태국, 중국, 일본 그리고 한국 음식을 중심으로

  • Lee, Kyung-Ran (Department of Nutritional Science and Food Management, College of Health Sciences, Ewha Womans University) ;
  • Lee, Jong-Mee (Department of Nutritional Science and Food Management, College of Health Sciences, Ewha Womans University) ;
  • Cho, Mi-Sook (Department of Nutritional Science and Food Management, College of Health Sciences, Ewha Womans University)
  • 이경란 (이화여자대학교 식품영양학과) ;
  • 이종미 (이화여자대학교 식품영양학과) ;
  • 조미숙 (이화여자대학교 식품영양학과)
  • Published : 2008.06.30
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Abstract

For globalization of Korean food, It is essential to research and analyze target markets in advance. However until recently, there has been a lack of food research in regions of select countries in order to create systematic plans for marketing Korean foods. Therefore this study aimed to investigate the recognition of Korean foods as compared to other Asian foods in young adults living in Vaxjo, Sweden. Over 90 percent of the Swedish students had experienced Thai and Chinese cuisines, indicating their popularity as Asian foods in Sweden. The participants were attracted to six positive attributes of Asian food: 'fresh vegetables', 'low fat', 'chicken and sea food', 'exotic ingredients', 'good value for the money' and 'unknown foods'. The favorite type of Asian food was Thai food and Korean food was the least tried, as over 50% of respondents linked it to 'unknown food' attributes. Based on these results, in order to introduce Korean food more successfully, focus should be placed on the unique and unknown attributes of Korean food, as well as emphasis placed on its healthfulness, to stimulate the curiosity of target markets such as young Swedish adults.

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