대한안전경영과학회지 (Journal of the Korea Safety Management & Science)

  • 제10권2호
  • /
  • Pages.211-216
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  • 2008
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  • 1229-6783(pISSN)
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  • 2288-1484(eISSN)
대한안전경영과학회 (Korea Safety Management & Science)
권호 표지

SN비를 활용한 다기준 제품 포지셔닝 분석에 관한 연구

A Study on Multi Criteria Product Positioning Analysis Using SN ratio

  • 발행 : 2008.06.30
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⟨ 이전 논문 다음 논문 ⟩

초록

Using this model, SN ratio of taguchi method for each of subjective factors as well as values of weights are used in this comprehensive positioning method for product. A example is presented to illustrate the model and to show a rank reversal when compared to a model that eliminates the highest and lowest customers' values allocating the weights and the subjective factors.

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참고문헌

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