A Study on Consumer Sensibility of Adult Women's Town Wear

성인여성의 옷차림에 나타난 소비감성에 관한 연구

  • Received : 2007.08.06
  • Published : 2008.02.29

Abstract

The purpose of this study was to provide the guidance in more objective and proper clothing design and a strategy of fashion marketing from consumer sensibilities about adult women's town wear in un-limited circumstance. The specific objectives were 1) to investigate relationship between fashion sensibility and consumer sensibility of Good and Bad women's town wear, 2) to compare fashion sensibility with consumer sensibility of Good and Bad women's town wear, and 3) to investigate a dimension of Good and Bad women's town wear in fashion sensibility. Because they can affect estimators, the collected photos at shopping mall, department stores, and churches (S/S, F/W: April 28, 2004~May 1, 2005) were prepared removing face and background and attached on gray board. To investigate consumer sensibilities, the stimulus were 80 photos (40 for 'good', 40 for 'Bad'). The questionnaire consisted of bi-polar 25 pairs adjective scale of consumer sensibility was distributed 600 female (20's~40's) living in Busan (June 28, 2005~July 11, 2005). The data were analyzed by ANOVA, Regression analysis, and MDS. The results of practical study are summarized as follows. Fashion sensibility on the preference in Good and Bad women's town wear is closely related in 'want to buy-do not want to buy' and buying need is 'like-dislike'. For the fashion sensibility dimension at Good women's town wear, X axis showed from Young to Adult and Y axis showed from Hard to Comfortable following positioned design characters. For the fashion sensibilities dimension at Bad women's town wear, X axis showed from Young to Adult, Y axis showed from Normal to Unique, and Z axis showed from Heavy to Light following positioned design characters.

Keywords

References

  1. 김유진 (2002) 패션감성과 감정에 대한 의복조형성 연구. 부산대학교 대학원 박사학위논문
  2. 김유진.이경희 (2000) 의복디자인의 조형적 특성에 대한 미적 감성 연구. 한국의류학회지, 24(7), 976-986
  3. 김윤경.이경희 (2000) 의복무늬의 시각적 감성연구. 한국의류학회지, 24(6), 861-872
  4. 김지연.이경희 (2001) 현대패션에 나타난 인체 노출의 감성연구. 한국의류학회지, 25(5), 913-924
  5. 김호정.허전 (2004) "한글 SPSSWIN 10.0". 삼영사, 서울, pp.385
  6. 김희정.이경희 (2000) 현대패션에 나타난 동양적 복식이미지 연구 (제2보)-한국, 중국, 일본을 중심으로-. 한국의류학회지, 24(3), 313-322
  7. 오해순.이경희 (1999) 의복재질의 시각적 감성연구. 부산대학교 대학원 석사학위논문
  8. 은소영.주소현.이경희 (2002) 의복배색의 시각적 감성연구(제2보). 한국의류학회지, 26(6), 833-842
  9. 이경희 (2001) 패션감성의 측정도구 개발에 관한 연구(제1보). 한국의류학회지, 25(3), 537-547
  10. 이구형 (1998) 감성과 감정의 이해를 통한 감성의 체계적 측정 평가. 한국감성학회지, 1(1), 113-122
  11. 이은령.이경희 (2004) 옷차림에 영향을 미치는 디자인 특성 연구 - 성인여성의 외출복을 중심으로 -. 한국의류산업학회지, 6(5), 549-557
  12. 이인자.이경희.신효정 (2001). "의상심리학". 교문사, 서울, pp.55-88
  13. 이은령.이경희 (2004) Japanism 디자인의 소비자 감성 연구. 복식, 54(3), 73-86
  14. 이은령.이경희 (2007) 성인여성의 옷차림에 나타난 패션감성과 소 비감성에 관한 연구(1보). 한국의류산업학회지, 9(4), 380-390
  15. 정찬섭 (1998) 감성과학의 심리학적 측면. 한국감성과학회지, 1(1), 19-24
  16. 주소현.이경희 (1998) 의복, 배경의 조합에 따른 시각적 이미지 연구(제1보). 한국의류학회지, 23(1), 78-89
  17. 최용석 (1995) "SAS 다차원 척도법". 자유아카데미, 서울. p.24
  18. 하수진.이경희 (1999) 브래지어 디자인에 대한 시각적 감성연구(제 1보). 한국의류학회지, 23(5), 635-644
  19. 高林恒子, 中智子, 中川早苗 (1988) 服裝における女らしさについて- 第1報 女らしさの評價と好みの傾向. 纖維機械學會誌, 41(5), 289-295
  20. Damhorst K. L. (1990) In a search of a common thread: Classification of information communicated through dress. Clothing & Textiles Research Journal, 8(2), 1-12 https://doi.org/10.1177/0887302X9000800201
  21. Lee E. and Lee K. (2006) Meaning structure of fashion sensibility that appears in adult women's wear. Clothing Research Journal, 4(1), 11-18
  22. Lennon, S. J. (1990) Effect of clothing attractiveness on perceptions. Home Economics Research Journal, 18(4), 303-310 https://doi.org/10.1177/1077727X9001800403