A Study on the Investor Behavior for Investor's personality

성격유형에 따른 주식투자행동에 관한 연구

  • Cho, Kook-Haeng (Department of Management Information System, Daelim College) ;
  • Lee, Jae-Eun (Business Administration Division, Hankuk University of Foreign Studies)
  • Published : 2008.09.30

Abstract

This study examined the individual investors' Behavior and proposed the research task how significant difference within and among investor's personality types. First of all, we investigated factors that influence individual investor's investment behavior, such as, openness, will to achieve, self-monitoring. As result investors who have lately five number of holding stock are more dependent on openness and will to achieve.

Keywords