한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제32권5호
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  • Pages.766-776
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  • 2008
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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의복추구혜택에 따른 인터넷 구매결정 연기와 쇼핑정보이용에 관한 연구

The Effects of Clothing Benefits on Delay of Decision Making and Shopping Information in Internet Shopping

  • 김한나 (서울대학교 생활과학연구소)
  • Kim, Han-Na (Research Institute of Human Ecology, Seoul National University)
  • 발행 : 2008.05.31
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초록

The purpose of this study was 1) to identify the reasons for delay of decision making and the shopping information in internet shopping, 2) to classify consumers based on the clothing benefits, 3) and to examine the differences among consumer groups in the reasons for delay of decision making and the shopping information. The data were collected from a sample of 500 internet shopper aged from 20 to 40. This study used factor analysis, multiple regression analysis, Pearson's correlation analysis, cluster analysis and ANOVA. The results showed that the reasons for delay of decision making consisted of eight factors: Performance risk, Comparison shopping, Economic shopping, Social risk, Uncertainty, Expecting of market change, Product unsatisfaction, Passive shopping. The shopping information consisted of three factors: Product variety, Product information, Additional information. Five factors of clothing benefits were Economy, Figure compensation, Social position, Individuality, and Comfort. The respondents were classified into four groups by five factors of clothing benefits; Individuality seeking group, Low-benefits seeking group, Economy seeking group, Figure compensation/comfort seeking group. There were significant differences among groups in the reasons for delay of decision making and the shopping information among groups. Therefore, marketers need to provide different shopping information for delay closure by target groups.

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참고문헌

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피인용 문헌

  1. Antecedents of consumers' decision postponement on purchasing fast fashion brands vol.22, pp.5, 2014, https://doi.org/10.7741/rjcc.2014.22.5.743
  2. The Effects of Internet Fashion Consumer's Anticipated Regret and Selection Difficulty on Decision Making Delay and Purchase Switching Intention vol.37, pp.4, 2013, https://doi.org/10.5850/JKSCT.2013.37.4.526
  3. Factors Influencing Internet Consumer's Purchase Delay Behaviors : Focusing on Situational Factors and Perceived Uncertainty vol.14, pp.7, 2014, https://doi.org/10.5392/JKCA.2014.14.07.407
  4. A Study on Consumer Purchase Deferral Characteristics and Influencing Factors for Internet Clothing Shopping vol.35, pp.6, 2011, https://doi.org/10.5850/JKSCT.2011.35.6.621
  5. A Study on Cross-border Online Shoppers for Fashion Products by Benefit Sought vol.16, pp.2, 2016, https://doi.org/10.7233/ijcf.2016.16.2.025