한국조리학회지 (Culinary science and hospitality research)
- 제14권3호
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- Pages.45-57
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- 2008
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
웰빙 트랜드가 메뉴 선택에 미치는 영향에 관한 연구
A Study on the Effects of Well-being Trend on Menu Selection Behavior
- Park, Geun-Han (Dept. of Hotel Hyundai Ulsan & Kitchen) ;
- Park, Heon-Jin (Dept of Western Cuisine & Culinary Arts, Youngsan University) ;
- Jung, Jin-Woo (Dept of Western Cuisine & Culinary Arts, Youngsan University)
- 발행 : 2008.09.30
초록
The purpose of this study is to initiate a systematic approach to maximize profits through continuous development of menu and build a strong image of Western restaurants located inside hotels by identifying their guests' knowledge and concern and menu selection behavior in well being trend. Findings from the analysis are as follows. First, among the Western menu selection behavior, organic grain and seafood, seasonal event menu, less spicy and more natural cooking methods are favored as the most important consideration. Second, customers' knowledge and concern in well being trend and menu selection behavior were found to be statistically significant. Third, customers' awareness in health and obesity were found to be statistically significant to the concern in well being trend. Fourth, demographical characteristics of customers such as gender, marital status, age, income level and education were tested for their relationships with knowledge and concern in well being trend.