The Journal of Pediatrics of Korean Medicine (대한한방소아과학회지)

The Association of Korean Oriental Pediatrics (대한한방소아과학회)
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Analysis of Baby Moisturizers Marketing in Korea

국내 시판중인 소아용 피부 보습 제품의 분석 및 고찰

  • Kim, Yoon-Young (Department of Pediatrics, College of Oriental Medicine, Dongguk University) ;
  • Seo, Young-Min (Department of Pediatrics, College of Oriental Medicine, Dongguk University) ;
  • Kim, Jang-Hyun (Department of Pediatrics, College of Oriental Medicine, Dongguk University)
  • 김윤영 (동국대학교 한의과대학 소아과학교실) ;
  • 서영민 (동국대학교 한의과대학 소아과학교실) ;
  • 김장현 (동국대학교 한의과대학 소아과학교실)
  • Published : 2008.12.31
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Abstract

Objectives : The purpose of this study is to analyze the baby moisturizers and give information about basis of herbal moisturizer. Methods : We selected 243 goods by searching with keywords as "baby moisturizer" at 6 major web search engines, 12 web shopping malls in Korea. 10 items were evaluated under three evaluation criteria such as type of product, ingredient and function of goods. Results : Study resulted that the most type of moisturizers were lotion type. 80% of the products contained medical agents. Ingredients of medical agents were herbal medicine, aroma oil, vitamin and extract. The moisturizer for atopic dermatitis contained ceramide about half. The ingredient of herbal medicine existed usually as excipients, not as active ingredient. Conclusion : It is necessary to study and develop new products contained herbal medicine as active ingredient based on the oriental medical theory.

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