Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
권호 표지

An Influence of Appropriation on Intrinsic and Extrinsic Motivation with Ease of Use in Using Information Technology : Focus on Blog Users

정보기술 사용에서의 전유가 내재적/외재적 동기 및 사용용이성에 미치는 영향 : 블로그 사용자들을 중심으로

  • Published : 2008.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

Today, it is not difficult to use information technology (IT), especially, Internet based ones. Many people can not only access IT without learning how to use it but also find and develop new techniques and usages which couldn't be expected by system engineers or designers. This is owing to social interactions among users as well as advancement of IT. Theoretically, such social interactions in using IT can be well explained by adaptive structuration theory (AST) which has been considered as one of trying to capture the change of using IT due to social interactions between users and system. This study is to analyze the relationship between social interactions and motivation in using IT which can determine attitude and intention of using IT. For this purpose we provide a research model, in which two AST related variables, faithfulness of appropriation and consensus on appropriation, are independent variables and three beliefs for using IT, usefulness, ease of use and playfulness, are dependent ones. Additionally, for reflection of changing uses, usefulness is formed as second order factor by two first order factors-usefulness of self-expression and communication. An empirical test of our model for blog users which is analyzed by Partial Least Square method shows supporting most of hypotheses except one, consensus-ease of use.

Keywords

References

  1. 이웅규, 'IT관리부서의 서비스 품질이 정보시스 템의 전유에 미치는 영향', 정보시스템연구, 제 16권, 제1호(2007), pp.159-178
  2. 이웅규, 권정일, '온라인 게임의 전유가 게임 성 과에 미치는 영향：대규모 다중사용자 온라인 역 할수행게임을 중심으로', 경영정보학 연구, 제 16권, 제4호(2006), pp.103-119
  3. 이웅규, 권정일, '온라인 게임에서의 플로우와 플 로우에 영향에 미치는 요인 및 재사용 의도에 미치 는 영향', 한국경영과학회지, 제30권, 제4호 (2005), pp.131-150
  4. 이웅규, 이승헌, '정보기술 사용에서의 놀이성, 유용성 그리고 사회적 영향：미니홈피 사용을 중심 으로', 경영정보학연구, 제15권, 제3호(2005), pp.91-109
  5. Agarwal, R. and Karahanna, E., 'Time files when you're having fun：Cognitive Absorption And Beliefs About Information Technology Usage,' MIS Quarterly, Vol.24, No.4(2000), pp.665-694 https://doi.org/10.2307/3250951
  6. Chin, W.W., 'Issues and Opinion on Structural Equation Modeling,' MIS Quarterly, Vol.22, No.1(1998), pp.7-16
  7. Chin, W.W., Overview of the PLS Method, http://disc-nt.cba.edu/chin/PLSINTRO.HTM, 1997
  8. Chin, W.W., Gopal, A., and Salisbury, W.D., 'Advancing the Theory of Adaptive Structuration ：The Development of a Scale to Measure Faithfulness of Appropriation,' Information Systems Research, Vol.8, No.4(1997), pp.342-368 https://doi.org/10.1287/isre.8.4.342
  9. Csikszentmihalyi, M., FLOW：The Psychology of Optimal Experience, Harper Collins Publishers, New York, 1990. Deci E.L., Intrinsic Motivation, Plenum Press, New York, 1975
  10. Davis, Fred D., 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,' MIS Quarterly, Vol.13, No.3(1989), pp.319-340 https://doi.org/10.2307/249008
  11. Davis, Fred D., R.P. Bagozzi, and P.R. Warshaw, 'User Acceptance of Computer Technology：a Comparison of Two Theoretical Models,' Management Science, Vol.35, No.8, pp.982-1003 https://doi.org/10.1287/mnsc.35.8.982
  12. DeLone, William H., and Ephraim R., McLean, 'Information Systems Success：the Quest for the Dependent Variable,' Information Systems Research, Vol.3, No.1(1992), pp.60-95 https://doi.org/10.1287/isre.3.1.60
  13. DeSanctis Gerardine. and Poole, Marshall Scott, 'Capturing the Complexity in Advanced Technology Use：Adaptive Structuration Theory,' Organization Science, Vol.5, No.2 (1994), pp.121-146 https://doi.org/10.1287/orsc.5.2.121
  14. Fishbein, M. and I. Ajzen, Belief, Attitude, Intentions and Behavior：an Introduction to Theory and Research, Addison-Wesley, Boston, 1975
  15. Gefen, David and Detmar Straub, 'A Practical Guide to Factorial Validity Using PLS-Graph：Tutorial and Annotated Example,' Communication of the Association for Information Systems, Vol.16(2005), pp.91-109
  16. Gefen, David and Detmar Straub, 'The Relative Importance of Perceived Ease of Use in IS Adoption：a Study of E-Commerce Adoption,' Journal of the Association for Information Systems, Vol.1, No.8(2000), pp.1-28
  17. Jasperson, J., V. Sambamurthy, R. W. Zmud, 'Social Influence and Individual IT use： Unraveling the Pathways of Appropriation Moves,' Proceedings of International Conference on Information Systems, 1999, pp.113-118
  18. King, William R., and Jun He, 'A Meta- Analysis of the Technology Acceptance Model,' Information and Management, Vol.43 (2006), pp.740-755 https://doi.org/10.1016/j.im.2006.05.003
  19. Lee, Allen S., 'Electronic Mail as a Medium for Rich Communication：An Empirical Investigation Using Hermeneutic Interpretation,' MIS Quarterly, Vol.18, No.2(1994) pp.143-157 https://doi.org/10.2307/249762
  20. Legris, P., J. Ingham, and P. Collerette, 'Why do people use information technology? a Critical Review of the Technology Acceptance Model,' Information and Management, Vol.40, No.3(2003), pp.191-204 https://doi.org/10.1016/S0378-7206(01)00143-4
  21. Limayem, Moez, Probir Banerjee, and Louis Ma, 'Impact of GDSS：Opening the Black Box,' Decision Support Systems, Vol.42 (2006), pp.945-957 https://doi.org/10.1016/j.dss.2005.08.004
  22. Moon, J-W. and Kim, Y-G., 'Extending the TAM for a World-Wide-Web Context,' Information and Management, Vol.38(2001), pp.217-230 https://doi.org/10.1016/S0378-7206(00)00061-6
  23. Orlikowski, Wanda J., and Daniel Robey, 'Information Technology and the Structuring of Organizations,' Information Systems Research, Vol.2, No.2(1991), pp.143-169 https://doi.org/10.1287/isre.2.2.143
  24. Pavlou, Paul A., and Mendel Fygenson, 'Understanding and Predicting Electronic Commerce Adoption：an Extension of the Theory of Planned Behavior,' MIS Quarterly, Vol.30, No.1(2006), pp.115-143 https://doi.org/10.2307/25148720
  25. Poole Marshall Scott and Gerardine. DeSanctis, 'Structuration Theory in Information Systems Research：Methods and Controversies,' The Handbook of Information Systems Reseach edited by M.E. Whitman and A.B. Woszczynski, IDEA Group Publishing, 2004
  26. Salisbury, Wm. David, Wynne W. Chin, Abjijit Gopal, and Peter R. Newsted, 'Research Report：Better Theory through Measurement- Devloping a Scale to Capture Consensus on Appropriation,' Information Systems Research, Vol.13, No.1(2002), pp.91-103 https://doi.org/10.1287/isre.13.1.91.93
  27. Shannon, Claude E., and Warren Weaver, The Mathematical Theory of Communication, University of Illinois Press, Urbana, IL., 1949
  28. Venkatesh, Viswanath, 'Determinants of Perceived Ease of Use：Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model,' Information Systems Research, Vol.11, No.4(2000), pp.342-365 https://doi.org/10.1287/isre.11.4.342.11872
  29. Venkatesh, Viswanath and Fred D. Davis, 'A Theoretical Extension of the Technology Acceptance Model：Four Longitudinal Field Studies,' Management Science, Vol.46, No.2 (2000), pp.186-204 https://doi.org/10.1287/mnsc.46.2.186.11926