참고문헌
- 권오상, "NGN 시대의 통신서비스 진화방향", 정보통신정책, 제15권, 제5호(2003), pp.1-19
- 김민규, 김주환, "잠재적 사용자의 성향이 DMB 사용의도에 미치는 영향에 관한 연구", 한국방송학보, 제20권, 제5호(2006), pp.7-36
- 김상훈, 하이테크 마케팅, 박영사, 2004
- 김상훈, 강지윤, "소비자 특성이 추구편익 및 내구재 속성의 중요도 인식에 미치는 영향: 소비자 혁신성, 대인적 민감도, 소비자 지식을 중심으로", 마케팅연구, 제20권, 제4호(2005), pp.209-230
- 김용철, 주영혁, 윤석훤, "정보통신시장에서 다양한 혁신상품 수용의도간 연관성에 관한 연구:컨버전스 서비스를 중심으로", 정보통신정책연구, 제12권, 제1호(2005), pp.25-94
- 김해룡, 홍신명, 이문규, "컨버전스 제품에 대한 소비자 평가", 한국마케팅저널, 제7권, 제1호(2005), pp.1-20
- 문준서, 박명철, "고객 특성과 기술 속성을 고려한 차세대 이동통신서비스의 활성화 전략 연구", 정보통신정책연구, 제12권, 제4호(2005), pp.149-178
- 박재범, "디지털제품 캐즘을 넘어라", LG주간경제, 제810호(2004), pp.28-32
- 신병철, 브랜드 확장에서의 시너지 효과측정 및 매개과정에 관한 연구, 고려대학교 대학원 박사학위 논문, 2003
- 유필화, 이승희, "신제품수용시 소비자의 혁신 저항에 관한 연구:혁신저항 모형을 중심으로", 경영학연구, 제23권, 제3호(1994), pp.217-249
- 이규현, 신상품 마케팅:혁신 확산 접근, 경문사, 2005
- 장대련, 조성도, "기술제품 사용자의 조직 내혁신저항에 영향을 미치는 요인과 지각된 자기능력의 조절효과에 관한 연구", 소비자학연구, 제13권, 제3호(2002), pp.245-262
- 전인수, 배일현, "인터넷 쇼핑의 수용과정에 존재하는 단절(Chasm)을 설명하는 탐색적 모델", 마케팅연구, 제16권, 제4호(2001), pp.47-70
- 홍성태, 강동균, "유사성, 지각된 품질 및 기업의 신뢰도가 상표확장제품 평가에 미치는 영향", 마케팅연구, 제12권, 제1호(1997), pp.1-26
- 황윤용, 최낙환, "소비자의 확장상표평가에 대한 준거기준으로서 모상표스키마와 유사품스키마의 적용에 관한 연구", 경영학연구, 제29권, 제4호(2000), pp.643-683
- Aaker, D.A. and K.L. Keller, "Consumer Evaluation of Brand Extension," Journal of Marketing, (1990), pp.27-41
- Ajzen, I. and M. Fishbein, "Attitude-Behaviour Relations:A Theoretical Analysis of Empirical Research," Psychological Bulletin, Vol.84, No.5(1977), pp.888-918 https://doi.org/10.1037/0033-2909.84.5.888
- Baker, Michael J. and Gilbert A. Churchill, JR, "The Impact of Physically Attractive Models on Advertising Evaluations," Journal of Marketing Research, Vol.14(1977), pp.538-555 https://doi.org/10.2307/3151194
- Baumgartner, Hans, and Jan-Benedict E. M. Steenkamp, "Exploratory Consumer Buying Behavior:Conceptualization and Measurement," International Journal of Research in Marketing, Vol.13(1996), pp.121-137 https://doi.org/10.1016/0167-8116(95)00037-2
- Broniarczyk, Susan M. and Joseph W. Alba, "The Importance of the Brand in Brand Extension," Journal of Marketing Research, Vol.31(1994), pp.214-228 https://doi.org/10.2307/3152195
- Covell, Andy, Digital Convergence, Aegis Publishing Group. 2000
- Dacin, Peter and Daniel C. Smith, "The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions," Journal of Marketing Research, Vol.31(May 1994), pp.229-242 https://doi.org/10.2307/3152196
- Davis, F.D., "Perceived Usefulness Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol.13, No.3(1989), pp.319-340 https://doi.org/10.2307/249008
- Dhebar, Anirudh, "Complementarity, Compatibility, and Product Change:Breaking with the Past?," Journal of Product Innovation Management, Vol.12(1995), pp.136-152 https://doi.org/10.1016/0737-6782(94)00031-A
- Dodds, William B., Kent B. Monroe, and Dhruv Grewal, "Effects of Price, Brand, and Store Information on Buyers Product Evaluations," Journal of Marketing Research, Vol.28(1991), pp.307-319 https://doi.org/10.2307/3172866
- Feick, Lawrence F. and Linda L. Price, "The Market Maven:A Diffusor of Marketplace Information," Journal of Marketing, Vol.51(1987), pp.83-97 https://doi.org/10.2307/1251146
- Goldsmith, R.E. and C.F. Hofacker, "Measuring consumer innovativeness," Journal of the Academy of Marketing Science, Vol. 19, No.3(1991), pp.209-221 https://doi.org/10.1007/BF02726497
- Goldsmith, R.E., Leisa R. Flynn, and Elizabeth B. Goldsmith, "Innovative Consumer and Market Mavens," Journal of Marketing theory and practice, Vol.11, No.4(2003), pp.54-64 https://doi.org/10.1080/10696679.2003.11658508
- Greenstein, Shane and Tarun Khanna, "What Does it Mean for Industries to Convergence?," in (ed.) David Yoffie, Competing in an age of Digital Convergence, Havard University Press., (1997), pp.201-226
- Grunert, Klaus G., "Automatic and Strategic Processes in Advertising Effects," Journal of Marketing, Vol.60(1996), pp.88-101 https://doi.org/10.2307/1251903
- Harlam, Bari A., Aradhna Krishna, Donald R. Lehmann, and Carl Mela, "The Impact of Bundle Type, Price Framing and Familiarity on Evaluation of the Bundle," Journal of Business Research, Vol.33, No.1(1995), pp.57-66 https://doi.org/10.1016/0148-2963(94)00014-6
- Hirschman, E., "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Vol.7(1980), pp.283-295 https://doi.org/10.1086/208816
- Holak, Lehmann and Fareena Sultan, "The Role of Expectations in the Adoption of Innovative Consumer Durables:Some Preliminary Evidence," Journal of Retailing, Vol.63(1987), pp.243-258
- Hollander, M., "A Distribution-Free Test for Parallelism," Journal of the American Statistical Association, Vol.66(1970), pp.387-394
- Kahneman, Daniel and Amos Tversky, "Prospect Theory:An Analysis of Decision under Risk," Econometrica, Vol.47(1979), pp.263-291 https://doi.org/10.2307/1914185
- Keller, Kevin L. and David A. Aaker, "The Effects of Sequential Introduction of Brand Extensions," Journal of Marketing Research, Vol.29(1992), pp.35-50 https://doi.org/10.2307/3172491
- LaBay, D.G. and T.C. Kinnear, "Exploring the Consumer Decision Pricess in the Adoption of Solar Energy Systems," Journal of Consumer Research, Vol.8(1981), pp.271-278 https://doi.org/10.1086/208865
- Lola, Lopes L., "Averaging Rules and Adjustment Processes in Bayesian Inference," Bulletin of the Psychonomic Society, Vol.23, No.6(1985), pp.509-512 https://doi.org/10.3758/BF03329868
- Martin, Ingrid M. and David W. Stewart, "The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity," Journal of Marketing Research, Vol.38(2001), pp.471-484 https://doi.org/10.1509/jmkr.38.4.471.18912
- Midgley D.F. and G.R. Dowling, "Innovativeness:The Concept and its Measurement," Journal of Consumer Research, Vol. 4(1978). pp.229-242 https://doi.org/10.1086/208701
- Moore, G.C. and Benbasat, "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information System Research, Vol.2, No.3(1991), pp.192-222 https://doi.org/10.1287/isre.2.3.192
- Moore, Geoffrey A., Inside the Tornado: Marketing Strategy from Sillicon Valley's Cutting Edge, New York:HarperCollins, 1995
- Mukherjee, Ashesh and Wayne D. Hoyer, "The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research, Vol.33(2001), pp.462-472
- Muthukrishnan, A.V. and B.A. Weitz, "Role of Product Knowledge of Brand Extension," Advances in Consumer Research, Vol.18(1991), pp.407-413
- Ostlud, L.E., "Perceived Innovation Attributes as Predictors of Innovativeness," Journal of Consumer Research, Vol.1(1974), pp.23-29 https://doi.org/10.1086/208587
- Ram. S., "A Model of Innovation Resistance," in Melanie Wallendorf and Paul Anderson (ed.), Advances in Consumer Research, 14, Provo. UT:Association for Consumer Research, 1987, pp.208-212
- Robertson, T.S. and J.N. Kennedy, "Prediction of Consumer Innovators:Application of Multipile Discriminant Analysis," Journal of Marketing Research, Vol.5, No.1(1968), pp.64-69 https://doi.org/10.2307/3149795
- Roehrich Gilles, "Consumer innovatives concept an measurement," Journal of Business Research, Vol.57(2004), pp.671-677 https://doi.org/10.1016/S0148-2963(02)00311-9
- Rogers, E.M., Diffusion of Innovation, 4th, New York, NJ:The Free Press, 1995
- Schiffman, L.G. and L.L. Kanuk, Consumer Behavior, 4th ed., Prentice-Hall, Inc., 1991
- Sheth and S. Ram, Bringign Innovation to Market, John Wiley and Sons, Inc., 1987
- Smith, Daniel and C. Whan Park, "The Effects of Brand Extensions on Market Share and Advertising Efficiency," Journal of Marketing Research, Vol.29(1992), pp.296-313 https://doi.org/10.2307/3172741
- Thorelli, H.B. and J.L. Engledow, "Information Seekers and Information System:A Policy Perspective," Journal of Marketing, Vol.44(1980), pp.9-27
- Tornatzky, L.G. and K.J. Klein, "Innovation Characteristics and Innovation Adoption-Implementation:A Meta-analysis of Findings," IEEE Transactions on Engineeering Management, Vol.29(1992), pp.28-45
- Venkatraman, Meera P., "The impact of Innovativeness and Innovation Type on Adoption," Journal of Retailing, Vol.67, No.1(1991), pp.51-67
- Yadav, Manjit S., "How Buyers Evaluate Product Bundles:A Model of Anchoring and Adjustment," Journal of Consumer Research, Vol.21(1994), pp.342-353 https://doi.org/10.1086/209402
- Yoffie, David B. ed, Competing in an age of Digital Convergence, Havard University Press., 1997
- Zeithaml, V.A., "Consumer Perception of Price, Quality and Value:A Means-End Model and Synthesis of Evidence," Journal of Marketing, (1988), pp.2-22