The Research Journal of the Costume Culture (복식문화연구)
- Volume 16 Issue 4
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- Pages.762-774
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- 2008
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
Purchasing Behavior of Hairdressing Services on Cognitive Age of Silver Consumers
실버 소비자들의 주관적 연령에 따른 미용 서비스 구매 행동
- Kang, Eun-Mi (Dept. of Fashion Design, Dong-A University) ;
- Park, Eun-Joo (Dept. of Fashion Design, Dong-A University)
- Published : 2008.08.31
Abstract
Recently, silver consumers were became new consumption market. The purpose of this study were to find out the relationships among cognitive age and variables related to hairdressing purchases in hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach's alpha and,
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