Health Policy and Management (보건행정학회지)

Korean Academy of Health Policy and Management (한국보건행정학회)
권호 표지
DOI QR코드

DOI QR Code

The Difference in the Performance among Non-linear Pricing Schedules in Medical Examination

건강검진 일반수가 비선형가격체계간 이익비교에 관한 연구

  • 곽영식 (진주산업대학교 벤처경영학과) ;
  • 백수경 (인제보건대학원대학교) ;
  • 윤경재 (서울의료원 재활의학과)
  • Published : 2008.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Nonlinear pricing abounds in practice because it is a potentially powerful pricing method to explore consumer surplus. The various forms of nonlinear pricing are feasible within a given industry. In this context, it is important for manufacturers and retailers to understand which nonlinear pricing scheme is appropriate to apply in their specific situation and which nonlinear pricing schedule is the most profitable in their market situation. Although the merits of nonlinear pricing are well documented, the attempt to apply nonlinear pricing in medical service has been relatively rare. The researcher aims to try to full this gap by applying a practice-oriented simulation model to health examination data. We compare the sales volumes among nonlinear pricing scheme such as n-block tariff, two-part tariff, and uniform pricing. We found that n-block tariff outperforms two-part tariff and uniform pricing.

Keywords

References

  1. 곽영식, 홍재원, 이윤경(2007), 마케팅가격전략, 서울: 베넷
  2. 박유식(1995). '서비스 가격전략에 관한 연구: 해운서비스의 비선형가격설정 방법을 중심으로,' 성균관대학교 박사학위논문
  3. 유필화, 곽영식(2001), '가격매김형태별 이익 결정요인 검증에 관한 연구, 경영학연구', 30(1), 183-212
  4. 유필화(1991). 가격정책론. 박영사
  5. 이윤경, 홍재원, 곽영식(2004), 숨겨진 이익을 찾는 가격전략, 서울: 베넷
  6. 조우현, 이선희, 이해종, 전기홍(1999). 의료서비스마케팅. 퇴설당
  7. Dolan, R. and Simon, H.(1996), Power pricing. Free press
  8. Dolan, R. (1987), 'Quantity discounts: Managerial issues and research opportunities', Marketing Science, 6(1), 1-24 https://doi.org/10.1287/mksc.6.1.1
  9. Goldman, M, B., Leland, H.E., and Sibley, D.S. (1984), 'Optimal non-uniform prices', Review of Economic Studies, 70. 305-319
  10. Leland H.E. and Mayer R.A.(1976), 'Monopoly pricing structures with imperfect discrimination', The Bell Journal of Economics, Autumn, 449-462
  11. Monroe, K,B. (1991), The pricing of service, The AMA Handbook of Marketing for the Service Industries, AMACOM, 297-320
  12. Nagle T.T. and Holden, R.K.(1995), The strategy and tactics of pricing, Englewood Cliffs
  13. Ng, Y.K. and Weisser, M.(1974), 'Optimal pricing with a budget constraint: The case of the two-part tariff', Review of Economic Studies, 41, 337-345 https://doi.org/10.2307/2296753
  14. Oi, W. (1971), 'A Disneyland dilemma: Two-part tariffs for mickey mouse monopoly', Quarterly Journal of Economics, 85(Feb.), 77-96 https://doi.org/10.2307/1881841
  15. Oren, S.S., Smith, S.A. and Wilson, R.B. (1983), 'Competitive nonlinear tariffs', Journal of Economic Theory, 29. 49-71 https://doi.org/10.1016/0022-0531(83)90122-9
  16. Simon, H.(1989), Price management. North-Holland
  17. Tacke G.(1988), Nichtlineare preisbilding: Theorie, meassung and anwendung. Gabler
  18. Wilson, R.B.(1993), Nonlinear pricing. Oxford University Press
  19. Yoo, P, and Park, Y.(1997), 'The study on the service pricing: Focused on the non-linear pricing for the maritime'. Korean Journal Management Review, 26(4): 567-596
  20. Yoo, P. H.(1986), 'Dynamic pricing strategy for new consumer durables', Unpublished Doctoral Dissertation, Harvard University