직업여성의 핸드백 착용실태와 디자인 선호도 분석

A Study on the Wearing Pattern and Design Preference of Handbag for Career Women

  • 구인숙 (충남대학교 생활과학대학 소비자생활정보학과)
  • Koo, In-Sook (Dept. Consumer life Information, College Human Ecology, Chungnam National University)
  • 발행 : 2008.09.30

초록

The domestic handbag market has potential of growth - the key to protect this growing market from foreign makers is good design and better quality. 68 people(29.6%)out of 230 survey participants report 'to own 5 handbags', and the most popular(frequently reported) maker is 'MCM', owned by 49 participants(21.3%). 150 participants(65.2%) out of 230 total participants purchase at least one handbag a year, and 136 participants(59.7%) out of 230 spend between 110,000 and 200,000 Korean wons. 52 participants(22.6%) out of 230 own high-end handbags worth 500,000 Korean won or more. Among the high-end handbags, Louis Vuitton is the most popular, owned by 19 participants. The overall criteria in handbag purchase are 'color', 'price', 'pattern and logo', 'reputation', 'material', 'storage room', and 'size', in the descending order of importance. The most frequently desired benefit in handbag purchase is 'to stay through trends' i.e. not to go out of fashion too easily. The favored designs are made with rectangle shape with large width, soft material, attached handles, leather material, modern style. The most frequently cited reason to purchase a high-end brand item is 'because of high quality'.

키워드

참고문헌

  1. 장지혜 . 조규화(2005), "브랜드 포지셔닝전략에 관한 사례연구", 패션비즈니스 9(5), p.101
  2. 김지영 . 정소영(2006), '현대패션문화에 나타난 패션백(Fashion Bag) 연구", 복식문화연구, 14(2), pp.334-351
  3. 안혜진 .이인성(2005), "가방을 적용한 상의의 류 디자인연구", 복식, 55(6), pp.82-96
  4. 이원정 . 이경희(2008), "의상과 가방의 디자인 관련성과 코디네이션", 한국의류학회지, 32(1), pp.12-23 https://doi.org/10.5850/JKSCT.2008.32.1.012
  5. 양아랑. 김주연. 이효진(2007), "현대패션에 나 타난 패션가방의 조형성", 한국가정과학회지, 10(2), pp.53-62
  6. 服裝大百科事典 下卷(文化出版局, 1976), pp.128 -129
  7. Frances Kennette (1983), The collector's book of Fashion, New York:Crown Publisher, Inc. p.175
  8. 신상옥(2006), 서양복식사, 수학사, p.273
  9. Jacques Damase(1991), Sonia Delaunay Fashion and Fabrics, London:Thames and Hudson, p.116
  10. James Laver(1995), Costume & fashion, London:Thames and Hudson, p.235
  11. 伊藤英良(편집)(2004), Mode et Mode, No. 326, モ-ドェモ-ド社, p. 127
  12. "가죽패션", (2008,1, 8), 중앙일보, p.23
  13. Mary D.Tranquillo(1984), Style of Fashion, New York:Van Nostrand Reinhold Company Inc., p.76