The Research Journal of the Costume Culture (복식문화연구)
- Volume 15 Issue 4
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- Pages.620-633
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- 2007
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
The Effect of Job Satisfaction and Organizational Citizenship Behavior on Customer Orientation - Focused on Fashion Product Employees in Department Stores -
직무 만족과 조직 시민 행동이 고객 지향성에 미치는 영향 - 백화점 패션 제품 판매원을 중심으로 -
- Chung, Myung-Sun (Human Ecology Research Institute, Chonnam National University) ;
- Kim, Sung-Eun (Dept. of Clothing and Textiles, Chonnam National University)
- Published : 2007.08.31
Abstract
The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February
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