A Study of the Housing Characteristics and Apartment Choice as a Social Class

사회계층에 따른 주거특성 및 아파트 선택에 관한 연구

Survey questionnaires were conducted on housewives under 60 who had bought an apartment in Daegu. The data used in this study is collected Dalseo-Gu, Soosung-Gu and Buk-Gu by means of cluster sampling and from those chosen samples I use convenience sampling. The data were analyzed by SPSS WIN 10.0 program. The purpose of this study is to examine housing characteristics and apartment choice as a social class closely in order to improve value of apartment and to provide housing plan of apartment supply which is distinguished by a social class and moreover, to achieve efficient marketing strategy according to a recent recognition that housing is a kind of commodities. Objective and subjective measure of value are used to classify a social class. Objective measure of value includes scale apartment, a form of possession, a price of apartment, an occupation of husband, family income and academic background and subjective measure of value includes the standard of living out of people's own head. These measure of value are classified by giving consequence to each item with reference to ISC (index of status characteristics) of Wanner. There is a difference of housing characteristics and apartment choice as a social class as a consequence of this study. Therefore, this study suggests repeatedly that it should need not standardized housing supply but apartment supply of diverse demand desire because there is a difference of housing characteristics and apartment choice as a social class.