DOI QR코드

DOI QR Code

The Consumption Experiences and Perceived Quality of Life of Korean Housewives through the Experiential Sampling Method-focused on shopping activity

ESM을 통해 본 취업/비취업주부의 소비생활경험 및 주관적 삶의 질 -쇼핑활동을 중심으로-

  • Yoo, Hyun-Jung (Dept. of Housing/Interior Design & Consumer Studies, Chungbuk National University)
  • 유현정 (충북대학교 주거환경.소비자학과)
  • Published : 2007.06.30

Abstract

The purpose of this study was to explore the Korean housewives' consumption experiences and perceived quality of life. Perceived quality of life was composed of four dimensions: motivation, affect, efficiency, and activation. The study results are: 1. Housewives spare their time for physiologic activities(22.9%), household activities(20.1), and personal activities(10.1%) in sequence. 2. Although the motivation that housewives do shopping activities is coming from a sense of duty, the perceived quality of life during shopping is showing far more positive affect than the perceived quality of life during other activities. In this context, shopping activities are interesting in that they are thought of a kind of entertainment as well as work. 3. With an analysis of covariance, housewives' perceived quality of life has an effect on everyday life in that 4 perceived qualities of life such as motivation, affect, efficiency and activation has a significant effect on flow and it has a significant effect on satisfaction.

Keywords

Cited by

  1. Analysis of Flow and Emotional Experience of College Student Among Type of Occupational Balance Using Experience Sampling Methods Based on Smart Phone vol.13, pp.2, 2015, https://doi.org/10.14400/JDC.2015.13.2.227