Journal of Korean Academy of Nursing Administration (간호행정학회지)
- Volume 13 Issue 3
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- Pages.293-301
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- 2007
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- 1225-9330(pISSN)
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- 2288-4955(eISSN)
Internal Marketing, Job Stress, Organizational Commitment and Turnover Intention in Nursing Organization
간호조직의 내부마케팅, 직무스트레스, 조직몰입, 이직의도 간의 관계
- Yoon, Jung-A (College of Nursing, Pusan National University, Pusan National University Hospital) ;
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Lee, Hae-Jung
(College of Nursing, Pusan National University)
- Published : 2007.09.30
Abstract
Purpose: The purpose of the study was to identify the relationship among internal marketing, job stress, organizational commitment, and turnover intention in nursing organizations in Korea. Methods: One hundred eighty six nurses recruited from 6 general hospitals in South Korea. The data were collected by self-reporting questionnaires and analysed by the SPSS WIN 11.0 program using descriptive statistics, Pearson's correlation coefficients and stepwise multiple regression. Results: Nurses participated in the study reported medium levels of perceived internal marketing, job stress, organizational commitment, and turnover intention. Perceived internal marketing had significant negative correlation with job stress and turnover intention and significant positive correlation with organizational commitment. Employee's management philosophy was a significant predictor of job stress along with characteristics of hospital, and nurse's educational level (
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