SERVQUAL을 활용한 한국고속철도의 고객만족도 평가분석

Measuring Customer Satisfaction for KTX(Korea Train Express) Service using SERVQUAL

  • 윤성필 (순천제일대학 품질경영과) ;
  • 임성욱 (대진대학교 산업시스템공학과) ;
  • 손은일 (진주국제대학교 경영학과) ;
  • 김창수 (리스크경영평가원)
  • Yoon, Seong-Pil (Dept. of Quality Management, Suncheon First College) ;
  • Lim, Sung-Uk (Dept. of Industrial & Systems Engineering, Daejin University) ;
  • Son, Eun-Il (Dept. of Business Administration, Jinju International University) ;
  • Kim, Chang-Soo (Institute of Risk Management Evaluation)
  • 발행 : 2007.12.30

초록

The era of express train in Korea has come since April in 2004. The KTX(Korea Train Express) which has introduced the technology of TGV of France is regraded as good as the ICE of Germany or Shinkansen of Japanese in its hardware aspects. However there are still many things to be improved in its software aspects such as the quality of services, since the new express railway system is in the early beginning stage. To improve the quality of services, we should first measure and analyze the current level of the service quality. Using SERVQUAL model, the service level of KTX is measured and analyzed in this paper. Issues on how to improve the service quality are discussed based on the measurement and analysis.

키워드

참고문헌

  1. 김덕현, '우리나라 철도의 서비스 품질에 관한 연구', 경기대학교 경영대학원 석사학위논문 (1997)
  2. 김병천, '고객만족도 분석을 통한 철도서비스의 개선방안', 안동대학교 석사학위논문(1997)
  3. 김연성 외, '서비스 경영', 법문사
  4. 장대성 외, 'SERVQUAL을 이용한 국적 항공사 서비스 품질 연구', 한국서비스경영학회 춘계학술대회 발표논문집(2002)
  5. 채서일, '사회과학 조사방법론', 2판, 학현사
  6. Joseph, J. C. and Taylor, A. S., 'Measuring Service Quality: Reexamination and Extension', Journal of Marketing, Vol. 56(1992), No.3, July
  7. Parasuraman, A., Zeithaml, A. V., and Berry, L. L., Delivering Quality Service, Simon & Schuster (1990)
  8. Parasuraman, A., Zeithaml, A. V., and Berry, L. L., 'SERVQUAL: A Multiple-Item Salle for Measuring Consumer Perceptions of Service Quality', Journal of Retailing, Vol. 64 (1988)
  9. Parasuraman, A., Zeithaml, A. V., and Berry, L. L., 'A Conceptual Model of Service Quality and Its Implications for Future Research', Journal of Marketing, Vol. 49, No 4. (1985)