한국조리학회지 (Culinary science and hospitality research)
- 제13권3호
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- Pages.239-251
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- 2007
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
외식 프랜차이즈 본점-가맹점간의 서비스 품질 만족도에 관한 연구
A Study on Service Quality Satisfaction in Franchisor-franchisee
초록
The purpose of this study is to examine the service quality satisfaction in the franchisor-franchisee relation. For the result of this study, we studied the franchisees' answers to the questionnaires about franchisors' service quality. Through this study, we showed the basic data about the selective criteria of the franchisors' service quality. Based on this study, it can be concluded that there are differences in their service quality. The most effective factors of the franchisor's service quality are personnel service(0.510) and menu service(0.390). The finding is