Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Acceptance of Fashion Forecast as Reflected in the Street Fashion in Korea

스트리트패션에 나타난 한국 소비자들의 패션예측 수용

  • Yu, Hae-Kyung (Dept. of Fashion & Industry, University of Incheon)
  • 유혜경 (인천대학교 패션산업학과)
  • Published : 2007.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Forecasting is a critical task for fashion companies because of continuous change in fashion and long process lead-time. Therefore, it is of great importance for both scholars and companies to understand how forecasted fashion styles are accepted by consumers. This research aimed to investigate consumer acceptance of fashion styles in Korea. The study examined and compared oversea collections of women's wear to the street fashion in Korea for seven seasons from 02 s/s to 05 s/s. Information on oversea collections were obtained from the magazine, Fashion Show, and the street fashion information from Seoul Fashion Design Center. The results showed that overall trends presented in oversea collections have been well accepted, while acceptance of specific styles or items varied. During the period of this research, sporty style and feminine style were very strong in the street fashion. Many styles and items were modified and selectively accepted probably because of cultural differences and limitations of mass production. Some styles which were presented in oversea collections were not accepted in Korea, and at the same time some cases were observed only in the street fashion in Korea. The results of this study provide guidelines for Korean apparel companies in merchandise planning and empirical findings to deepen the understanding on Korean society with respect to fashion.

빠른 유행변화와 긴 제조과정으로 인하여 패션업계에서 유행예측은 매우 중요한 과업이며,성공의 열쇠가 된다. 따라서 예측된 스타일이 소비자들에게 수용되어 유행되는 과정은 학문적으로나 산업적으로 매우 중요한 주제이다. 이 연구는 해외 콜렉션에서 예측된 유행스타일들이 한국시장에서 어떻게 수용되는지를 알아보고자 여성복 해외 콜렉션 자료와 서울의 스트리트패션 자료를 02 s/s 시즌부터 05 s/s 시즌까지 7시즌에 걸쳐 비교하였다. 해외 콜렉션 자료는 전문 패션잡지인 Fashion Show에서 수집하였으며, 스트리트 패션자료는 서울패션디자인센터의 자료를 사용하였다. 그 결과 우리나라는 해외 콜렉션에서 나타난 전반적인 트렌드를 잘 수용하고 있으며 특히 이 기간 동안은 스포티 스타일과 페미닌 스타일이 크게 유행하였던 것으로 나타났다. 그러나 해외 콜렉션에서 나타난 스타일이 그대로 수용되기보다는 변형되거나, 일부만이 수용되는 경우가 더 많았으며 이것은 한국사회의 특성과 대량생산에 기인한 것으로 사료된다. 또한 해외 콜렉션에서 제시된 스타일들 중 한국에서는 거의 수용되지 않은 경우도 있었으며, 한편 한국에서만 나타난 스타일과 아이템들도 있었다. 이 연구는 해외 콜렉션 자료를 주 정보원으로 사용하는 국내 의류업체들의 상품기획에 좋은 가이드라인을 제공하고 있으며, 또한 한국 패션시장의 특성을 이해하는데 도움이 되는 실증적인 연구로 의의가 있다.

Keywords

References

  1. Behling, D. (1992). Three and a half decades of fashion adoption research: What have we learned? Clothing and Textile Research Journal, 10(2), 34-41 https://doi.org/10.1177/0887302X9201000206
  2. Brannon, E. (2005). Fashion forecasting. NY: Berg
  3. Burns, L. & Bryant, N. (1997). The business offashion. NY: Fairchild Publications
  4. Cameron, D. (2000). Off -the-rack identities: Japanese street fashion magazines and the commodification of style. Japanese Studies, 20(2), 179-187 https://doi.org/10.1080/713683780
  5. Forsythe, S., Butler, S., & Kim, M. (1991). Fashion adoption: Theory and pragmatics. Clothing and Textile Research Journal, 9(4), 8-15 https://doi.org/10.1177/0887302X9100900402
  6. Ha, J. (2005). A study on the aesthetic values related to the morality expressed in recent Korean street fashion. Journal of the Korean Society of Clothing and Textiles, 29(2), 379-390
  7. Hofstede, G. & Hofstede, G. (2005). Culture and organizations: Software of the mind. New York: McGraw-Hill
  8. Hyun, K. (2001). Sociocultural change and traditional values: Confucian values among Koreans and Korean Americans. International Journal of Intercultural Relations, 25(2),203-229 https://doi.org/10.1016/S0147-1767(01)00009-8
  9. Kim, C. (2003). Men's street fashion in world fashion-leading cities: Classification and style analysis. Journal of the Korean Society of Clothing and Textiles, 27(3/4), 298-309
  10. Kim, J. (1991). The Koreans: Their mind and behavior. Seoul: Korea Research Foundation, Kyobo Book Center
  11. Kim, J. (2001). An analysis of consumers' acceptance of the recent fashion trends for domestic women's wear market. Master's thesis, Yonsei University, Seoul
  12. Lee, I. (2003). A study on the relativity between fashion trend and consumer acceptance. Journal of Korean Home Economics Association, 41(10), 185-198
  13. Lee, W. (2001). Fashion trend forecasting information acceptance of mass fashion. Doctoral dissertation, Kyung Hee University, Seoul
  14. Park, S. (2000). Comparative study on fashion trends between Korean and foreign fashion collections in the 1990s. Master's thesis, Seoul National University, Seoul
  15. Shin, H. (2001). An analysis of consumer's acceptance and needs for the recent fashion trends in domestic women's wear market. Master's thesis, Yonsei University, Seoul

Cited by

  1. Comparing Women's Street Fashion in Korea and Japan vol.33, pp.12, 2009, https://doi.org/10.5850/JKSCT.2009.33.12.1941