한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제22권3호
  • /
  • Pages.309-314
  • /
  • 2007
  • /
  • 1225-7060(pISSN)
  • /
  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
권호 표지
DOI QR코드

DOI QR Code

생선 소비와 연령의 관계에 미치는 생선 섭취태도, 건강몰입과 편의성의 매개효과 평가

Measuring the Mediated Effects of Attitude toward Fish Eating, Health Involvement and Convenience on the Relationship between Fish Consumption and Age

  • 고범석 (대구보건대학 호텔조리음료계열) ;
  • 강종헌 (순천대학교 조리과학과)
  • Ko, Beom-Seok (Dept. of Hotel Culinary Arts & Wine Coffee, Daegu Health College) ;
  • Kang, Jong-Heon (Dept. of Cooking Science, Sunchon National University)
  • 발행 : 2007.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study was to measure the effects of attitude toward fish eating, Health involvement and convenience on the relationship between fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships between constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The effects of age on involvement and convenience were statistically significant. The effects of age on attitude and consumption was not statistically significant. As expected, the involvement had a significant effect on attitude and consumption. The attitude and convenience had a significant effect on consumption. The effect of involvement on convenience was not statistically significant. Moreover, the attitude, involvement and convenience played a mediating role in the relationship between consumption and age. The involvement played a mediating role in the relationship between attitude and age. The involvement played no mediating role in the relationship between convenience and age. The attitude and convenience played no mediating role in the relationship between consumption and involvement.

키워드

참고문헌

  1. Ajzen I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Process, 50: 179-211 https://doi.org/10.1016/0749-5978(91)90020-T
  2. Furst T, Connors M, Bisogni CA, Sobal J, Falk W. 1996. Food choice: a conceptual model of the process. Appetite, 26: 247-266 https://doi.org/10.1006/appe.1996.0019
  3. Gempesaw CM, Bacon JR, Wessels, CR, Manalo A. 1995. Consumer perceptions of aquaculture products. American Journal of Agriculture Economics, 77: 1306-1312 https://doi.org/10.2307/1243366
  4. Hearty AP, McCarthy SN, Kearney JM, Gibney MJ. 2007. Relationship between attitudes towards healthy eating and dietary behaviour, lifestyle and demographic factors in a representative sample of Irish adults. Appetite, 48: 1-11 https://doi.org/10.1016/j.appet.2006.03.329
  5. Honkanen P, Olsen SO, Verplanken B. 2005. Intention to consume seafood-the importance of habit. Appetite, 45: 161-168 https://doi.org/10.1016/j.appet.2005.04.005
  6. Kearney M, Kelly A, Gibney MJ. 1998. Attitudes toward and belief's about nutrition and health among a nationally representative sample of Irish adults. Journal of Nutrition Education, 30(3): 139-148 https://doi.org/10.1016/S0022-3182(98)70304-8
  7. Kinnucan HW, Nelson RG, Hiariey J. 1993. U.S. preferences for fish and seafood: an evoked set analysis. Marine Resource Economics, 8: 273-291 https://doi.org/10.1086/mre.8.3.42629069
  8. Juhl HJ, Poulsen CS. 2000. Antecedents and effects of consumer involvement in fish as a product group. Appetite, 34: 261- 267 https://doi.org/10.1006/appe.2000.0318
  9. Leek S, Maddock S, Foxall G. 2000. Situational determinants of fish consumption. British Food Journal, 102: 18-39 https://doi.org/10.1108/00070700010310614
  10. Letarte A, Dube L, Troche V. 1997. Similarities and differences in affective and cognitive origins of food likes and dislikes. Appetite, 28: 115-129 https://doi.org/10.1006/appe.1996.0069
  11. Mahon D, Cowan C, McCarthy M. 2006. The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain. Food Quality and Preference, 17: 474-481 https://doi.org/10.1016/j.foodqual.2005.06.001
  12. Myrland O, Trondsen T, Johnston RS, Lund E. 2000. Determinants of seafood consumption in Norway: lifestyle, revealed preferences, and barriers to consumption. Food Quality and Preference, 11: 169-188 https://doi.org/10.1016/S0950-3293(99)00034-8
  13. Nu CT, MacLeod P, Barthelemy J. 1996. Effects of age and gender on adolescents' food habits and preferences. Food Quality and Preference, 7: 251-262 https://doi.org/10.1016/S0950-3293(96)00023-7
  14. Olsen SO. 2001. Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach. Appetite, 36: 173-186 https://doi.org/10.1006/appe.2001.0393
  15. Olsen SO. 2003. Understanding the relationship between age and seafood consumption: the mediating role of attitude, health involvement and convenience. Food Quality and Preference, 14: 199-209 https://doi.org/10.1016/S0950-3293(02)00055-1
  16. Rai A, Lang SS, Welker RB. 2002. Assessing the validity of IS success models: an empirical test and theoretical analysis. Information Systems Research, 13(1): 50-69 https://doi.org/10.1287/isre.13.1.50.96
  17. Rappoport L, Peters G, Downey R, McCann, T, Huff-Corzine L (1993) Gender and age differences in food cognition. Appetite, 20: 33-52 https://doi.org/10.1006/appe.1993.1004
  18. Roininen K, Lahteenmaki L, Tuorila H. 1999. Quantification of consumer attitudes to health and hedonic characteristics of foods. Appetite, 33: 71-88 https://doi.org/10.1006/appe.1999.0232
  19. Steptoe A, Pollard TM, Wardle J. 1995. Development of a measure of the motives underlying the selection of food: the food choice questionnaire. Appetite, 25: 267-284 https://doi.org/10.1006/appe.1995.0061
  20. Trondsen T, Scholderer J, Lund E, Eggen AE. 2003. Perceived barriers to consumption of fish among Norwegian women. Appetite, 41: 301-314 https://doi.org/10.1016/S0195-6663(03)00108-9
  21. Verbeke W, Vermeir I, Brunso K. 2007. Consumer evaluation of fish quality as basis for fish market segmentation. Food Quality and Preference, 18: 651-661 https://doi.org/10.1016/j.foodqual.2006.09.005
  22. Verbeke W, Vackier I. 2005. Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44: 67-82 https://doi.org/10.1016/j.appet.2004.08.006
  23. Yuksel A, Yuksel F. 2007. Shopping risk perceptions: Effects on tourists' emotions, satisfaction and expressed loyalty intentions. Tourism Management, 28: 703-713 https://doi.org/10.1016/j.tourman.2006.04.025