The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)
- Volume 16 Issue 2
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- Pages.123-144
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- 2007
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- 1229-8476(pISSN)
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- 2733-8770(eISSN)
Perceived Trust of e-Marketplace and Its Effect on Commitment, Long-Term Orientation and Cooperation
e-marketplace 이용기업의 신뢰가 몰입, 장기거래지향성, 협력에 미치는 영향
Abstract
As the interest in the business-to-business electronic commerce is increasing, many companies are participating in the business-to-business e-marketplaces. As a result, it is important to develop understanding of behaviors of firms that use these e-marketplaces. For this purpose, e-marketplace usage company trust is proposed to affect commitment, long-term orientation and cooperation. This study, which used data from participating in the business-to-business e-marketplace companies, showed acceptable data-fit of proposed model and supported all of research hypotheses. The empirical results indicated that trust take significant effect on commitment, long-term orientation and cooperation, and the commitment affect long-term orientation and cooperation, and the commitment in turn have strong influence on long-term orientation and cooperation. It was confirmed that commitment variable is effective mediator linking trust and long-term orientation and cooperation.