한국조리학회지 (Culinary science and hospitality research)
- 제13권2호
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- Pages.59-68
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- 2007
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
떡 상품의 식사대용을 위한 소비자의 인식도 및 이용 실태 조사
The Study on the Consumers' Perception and Purchasing Behavior of Rice Cake as a Meal
- Kim, Chung-Ho (Dept. of Foods & Culinary, Howon University) ;
- Lee, Ji-Hyun (Dept. of Hotel, Tourism & Food Service Management, Daelim College)
- 발행 : 2007.06.30
초록
This research was to investigate the consumers' perception and purchase behavior of Korean rice cake as a meal. The rate of consumers who had eaten rice cake as a meal was 64.7% and that of those who had not was 35.3%.. For breakfast, 49.83% of them ate rice cake and for lunch 21.2% of them did. Reasons for eating rice cake for meal were investigated on 'easy to eat(63.21%), 'the others(13.0%)', 'good taste (12.3%)' and 'healthy food(10.8%)'. Reasons for not eating rice cake for meal were researched on 'snack(40.09%), 'difficult storage(21.9%)' and 'expensive(9.7%)'. After purchasing or making rice cake, 45.4% of consumers ate immediately and 30.9% of them ate within